Sandi Weindling Email & Phone Number

New Buffalo, Michigan, United States

Kalamazoo, Michigan, United States

• Created and produced creative marketing content in support of strategic and sales goals, growing e-commerce by more than 200% through 2020.
• Re-imagined existing Seasonal Candle Sample product, selling 1000+ "Taste of Winter" Candle Sample Boxes in the first season—exceeding expectations by more than 400%.
• Planned data-driven strategic content calendar, created content, managed execution, and measured outcomes across platforms, outlets, and partnerships.
• Directed photography and graphic standards, ensuring consistent communication of brand qualities.
• Partnered with the Digital Marketing Specialist to manage, optimize, and maintain Shopify website.

Three Oaks, MI

• Drove organizational and market growth, contributing to sales increases across retail and wholesale channels.
• Lead diverse marketing team supporting wholesale, retail, brand initiatives, and goals.
• Created and ensured consistent, strategic application of brand and graphic standards across a comprehensive marketing plan.
• Contributed design thinking and marketing skills to management team.

• Provided marketing leadership in collaboration with a cross-disciplinary team.
• Gathered insights regarding audience, opportunities, and barriers to inform marketing strategy.
• Analyzed strategic positioning in order to understand issues and opportunities.
• Identified key messages that communicate unique brand qualities.
• Leveraged critical insights to create a brand identity that resonates with existing partners and motivates new ones.
• Established graphic standards and created original infographics to visually communicate brand positioning, strategically support marketing goals, and facilitate engagement.

Creative marketing strategy and tactics for nonprofit and entrepreneurial organizations

Chesterton, IN

• Helped lead the organization through a period of exponential growth, doubling numbers served from 7,000 to more than 14,000.
• Engaged staff, leadership, and stakeholders in a strategic rebranding, process, culminating in the roll-out of a new graphic identity.
• Built a thriving online community from a Facebook page with 300 fans, to an audience of 4,000+ followers across multiple platforms.
• Produced the most successful fundraising event in the organization’s history, increasing attendance by 150% and net proceeds by well over 200%.
• Strengthened organizational infrastructure by implementing IT systems that support program delivery, outcome reporting, donor engagement, event registration, and user experience.

Chesterton, IN

Worked closely with a small staff to conceive, design and produce a glossy consumer lakefront lifestyle magazine, beloved by readers in 3 states. Lake suspended publication in December of 2008

Thrived in a deadline driven, team environment, producing multi-award-winning strategic advertising for print, broadcast and non-traditional media. One of Chicago's top creative boutiques, Arian, Lowe and Travis closed its doors in 2001