Sandoer Berg Email & Phone Number

Rocklin, Ca

• Establish brand voice and standards that support the BTIS vision and marketing strategy• Build and grow the BTIS brand through creative design• Provide direction to the creative team and incorporate creative design objectives• Direct creative problem-solving efforts for all stages of the design process• Manage projects ranging from brand development to multi-channel campaigns• Coach and influence internal teams to support overall business objectives through design• Oversee copywriting for marketing materials to ensure consistency in brand style and tone• Create trade event exhibits, engagement activities and materials• Coordinate with outside vendors to assist our department in non-core areas such as printing, videography and digital marketing development• Prioritize projects, time management and workloads to maintain deadlines• Ensure that processes are streamlined, consistent, and effective• Evaluate and track progress toward defined goals• Develop more effective project management systems• Define performance objectives and monitor the work of the creative design team members• Recognize and reward exemplary work through coaching and mentoring

Rocklin, California, United States

• Ensure that BTIS brand standards are maintained in all designed pieces• Provide design consultation for business partners• Share branding and creative execution best practices with designers and business partners• Evaluate progress toward defined goals• Work with external agencies to ensure high quality and adherence to the BTIS brand• Provide creative strategies for brand direction • Set graphic standards for all lines of business• Interpret requestor data into actionable steps for the designer• Provide feedback to members of the creative team through weekly one-on-one meetings• Grow each employee’s skills, identify motivators, talents, skill gaps, and development needs• Support growth by assigning relevant projects, and maximizing employees’ talents and career goals• Recognize and reward team members through coaching and mentoring• Build and maintain a high-performing, multi-tasking team• Provide the creative team with continued education and professional development opportunities• Define performance objectives and monitor designers’ progress• Communicate expected behaviors and results• Conduct thorough and detailed performance evaluations

Sacramento, California Area

Small business owners are passionate about their craft. I'm passionate about helping the small business owner amplify their voice through visual design and brand identity. I love working with new and existing businesses to create unique and timeless visual branding that can not only entice new customers, but remind them of the product or service long after the fact with a lasting positive impression. Logo design, brand identity, print and digital collateral, social media.

Citrus Heights, California, United States

• Worked with hundreds of small businesses to establish, build and grow their brands• Increased revenue 40% year over year with new, brand focused offerings• Educated business owners on the importance and success of branding• Created secondary business income stream through additional value added branding department• Represented our company in local and regional business groups to increase exposure and build relationships

Citrus Heights, Ca

• Established an elevated standard for transactional design• Produced exceptional designs for marketing, sales, events, and collateral• Created products in multiple mediums including large format printing, 3 dimensional substrates, vinyl wraps, offset printing and more• Designed new processes for more efficient production, color consistency and cost savings

Creative Leadership

Aa, Liberal Arts