Co-founded non-profit organization in Honduras dedicated to mentoring exceptionally-talented college students through Design Thinking methodology.

The Harvard i-lab is a resource available to all Harvard students who are looking to explore innovation and entrepreneurship at any stage. It supports Harvard students through its incubator program, accelerator program, workshops and co-working space. Consulted for a beverage startup incubated at the Harvard iLab. Developed its marketing objectives into a well-rounded marketing plan. Developed a shopper toolkit and go-to-market strategies for sale outlets/channels. Provided… Show more The Harvard i-lab is a resource available to all Harvard students who are looking to explore innovation and entrepreneurship at any stage. It supports Harvard students through its incubator program, accelerator program, workshops and co-working space. Consulted for a beverage startup incubated at the Harvard iLab. Developed its marketing objectives into a well-rounded marketing plan. Developed a shopper toolkit and go-to-market strategies for sale outlets/channels. Provided recommendations to help the startup better understand its consumer and shopper and help communicate with its target market in order to drive sales, build brand awareness and create impact. Show less

•Developed and executed marketing strategy for Audi brand Honduras reporting directly to Audi Latin-American & Caribbean office•Planned & executed 360-marketing plan including ATL & BTL activities, experiential marketing, PR and digital media•Managed day-to-day relationships with advertising agencies and other regional offices

Creating and enhancing marketing strategies including--brand positioning, promotional strategies, and commercial execution of Coca-Cola Company brands (Coca-Cola,Coca-Cola Light, Coke Zero) in Honduras.

Working closely with Media Planners/ Buyers to help develop and maintain digital media plan for Fidelity accountPreparing and updating media flowcharts and purchase authorizationsTrafficking of media plans Gathering and assessing research through third party tools/systems to support media plan development