A seasoned General Manager in the media industry, Creative Producer, and Production Executive (Commissioning Editor) with a proven track record and 22 years’ experience in Broadcasting. Expertise in Production, Creative Development, Linear TV Channel Management, Business Development and Marketing. Excel at managing cross-functional teams in media, and delivering high-end outputs within budget, timeline and creative vision. Skills include leadership, communication, strategic planning, relationship building, operational excellence, problem-solving and cultural competencies. Most recently served as a Senior Production Executive at Amazon Prime & MGM Studios, as the first team to develop local originals in Africa with an inaugural show receiving a notable AMVCA nomination for Best Unscripted Series. Business development achievements include the spearheading of a success pitch for Takalani Sesame (Sesame Street), leading the team as the Show Runner, winning the 2021 SAFDA for Best Children’s Show.Extensive experience in start-ups, most notably as a founding member of EbonyLife TV, developing a third-party DStv linear channel, from the ground up. This endeavor involved originating eight Unscripted formats and managing marketing and business development efforts, garnering recognition from prestigious institutions such as Harvard Business School, which featured EbonyLife Media as a case study in 2021.Strongly driven by the belief to create culture.
Sandra Amadio
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Creative Producer | General ManagerSandra Amadio Jun 2024 - PresentRemote Working From South AfricaCurrently contracting as a Creative Producer and General Manager for EbonyLife Media and other global media entities. I specialise in optimising cross-functional media processes to deliver high-quality outputs. My expertise lies in seamlessly integrating diverse teams and resources to drive impactful media solutions and ensure excellence in project execution.
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Snr Production Executive (Commissioning Editor), Unscripted NigeriaPrime Video & Amazon Studios Aug 2022 - May 2024JhbSnr Production Executive (Commissioning Editor), at Amazon Prime & MGM Studios, responsible for leading the Production process on the development of high-quality Nigerian Unscripted Local Originals. -
Video Entertainment Executive Producer And Strategic MarketerContractor Feb 2020 - Aug 2022Contracting as an Executive Producer, Commissioning Editor and Marketer. Managing marketing campaigns for Sub-Saharan African media conglomerate, EbonyLife Media, including promoting latest releases with partners like Sony and Netflix. Developed and produced content remotely across Africa for a DStv Pan-African lifestyle channel, through Eject Media. Linear Channel Management of weather and nature lifestyle channel, People'sWeather, on DStv Ch180 & Openview Ch115. Executive Production for Soda Studio streaming events including Nivea Skinfluencer Masterclass campaign and Music In Africa live stream. -
Series ProducerSesame Workshop Jan 2019 - Jan 2020Johannesburg Area, South AfricaSandra selected a team of collaborators, and together, produced a creative strategy that landed Pulp Films the co-production deal to refresh Takalani Sesame (South African Sesame Street) for the launch of its 20th anniversary. As the Series Producer of Takalani Sesame, her primary responsibilities involved the creative development and content creation for select aspects of the show, including the Opening Title Sequence, Music and Content segments. Takalani Sesame S11 won the 2021 SAFTA for Best Children's Show. -
Head Of Video For Dstv Digital MediaDstv Jul 2017 - Jan 2019Johannesburg Area, South Africa- Head of Video for DStv Digital Media (DDM)- Content strategy for the DStv YouTube channel- Promoting products from DStv's SVOD services- Strategy, management and creation of short-form video for content marketing - Senior Manager of the DDM creator studio - Aligning video content marketing to DStv's broad-based business objectives including retention, acquisition and lead generation- Organically achieving exceptional watch times, referrals, engagement and subscriber growth- Achieved using only internal resources -
Commissioning Editor And Director Of Entertainment Programming, Ebonylife TvEbonylife Tv Sep 2012 - May 2017Nigeria- From 2009 to 2012, involved in the conceptual, strategic pitching process to start an Anglo African Entertainment channel- August 2012, the team was successfully awarded a channel on the DStv network, EbonyLife TV DStv 165- Founding member of EbonyLife TV, involving a 2 year relocation to Nigeria to establish the start-up channel- Commissioning Editor and Director of Entertainment Programming- Setting up the Entertainment Programming department, recruiting and training a team of 23- Creation, management, creative direction and executive production of 4 daily and 4 weekly shows, namely: Destinations Africa, EL NOW, Moments with Mo, Love Lounge, The Spot, In My Shoes, EL Reports, Naija Diamonds- Then seconded to be the Head of Marketing, involving the management of the inhouse ad agency and the execution of digital campaigns to market the channel's programming - Creative Director for On-Air promo department- Business Development; drafting high-level sponsorship pitches and attending executive sponsorship meetings - Representation of EbonyLife TV at trade shows, including MIPCOM in Cannes and DISCOP in JHB- Involved in the origination of 'The Dahomey Warriors' scripted series, bought by Sony Television.Other tasks included:- A-Z conceptualisation and creation of content marketing-driven TV shows - Supervising productions and ensuring production quality on content and motion graphics- Evaluating creative work and providing editorial input for large-scale teams- Planning, management & cost control of budgets and production schedules- Personnel management- Client Service- Management of the day-to-day running of the Entertainment, Marketing and Promo departments -
Head Of ChannelPeople'S Weather Mar 2015 - Sep 2015Johannesburg Area, South Africa- Contracted to consult as the Head of Channel for DStv's Weather Channel, 'People's Weather', broadcasting to seven countries in Southern African. Responsible for the development and implementation of strategies for Content, Scheduling, Marketing, Business Development and Stakeholder Management. -
DirectorToodoo.Co.Za 2008 - 2014- Co-founder, editor and lead writer for self-funded website toodoo.co.za - A quirky, online guide for things toodoo tooday, toomorrow or the following toosday in Johannesburg, South Africa. Content-driven site using personalised reviews, videos and photos recommending the very best of Jozi- Driven by the passion to create a culture of curiosity and uplifted view of the City Of Goldwww.toodoo.co.za (now closed)https://www.facebook.com/toodoojhb/?ref=br_rs
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Executive ProducerEject Media Jan 2010 - Jul 2012- Executive Producer at Eject Media- Management of budgets, timeline, creative, client service and sponsorship pitches- Leading teams in design, motion graphics and production for the execution of on-air promo campaigns for SABC 2, 3 and Vuzu, as well as off-air marketing campaigns for SABC 2- Promax winner for SABC 2 ‘FIFA , I am 2010 campaign’- Content creation and management of the People's Weather channel -
Director Of ContentDmags Jan 2006 - Mar 2009Johannesburg Area, South Africa- Dmags, a Sabido owned new media company, focusing on the development of new media platforms and digital short-form content. In partnership with Louis Gavin- Dmags was an interactive e-zine on DVD format, housing video-rich short form content and hyper links to websites. Dmags was distributed through popular South African publications, including FHM and Gay Pages. The content was tailored to the distribution platform. The Dmags format was also used for corporate communications, including Eskom's Sustainability and Governance report.- Heading and managing video production, focusing on the commissioning and creation of engaging, short-form content for digital platforms and mobile- Interfacing with sponsors and clients to align the brand's marketing requirements to short-form content strategies
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Director/ProducerSelf Agent Jan 2003 - Dec 2006Professional experience through the years:- Producer, director, production manager, writer and offline editor on FCP- Content creation of short-form segments for magazine shows, new media, corporate as well as independent documentaries- Management of teams, processes, production units and production companies- Produced and directed for the following TV shows: Top Billing, Free Spirit, MTV-base, De Kat, Siyadlala and Moments with Mo - Independent documentary work - Well-traveled. 40 countries- 4 languages spoken
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Production Manager Of Broadcast DesignDelapse 2002 - 2004Johannesburg Area, South Africa- Production Manager at Delapse digital agency- Management of high-end broadcast design and motion graphics for channel re-imaging and on-air marketing campaigns for broadcasters - Managed 'Simunye to Ya Mampela' SABC 1 re-imaging in 2003
Sandra Amadio Education Details
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General Marketing And Advertising, Specialisation In Copywriting -
Queens High School
Frequently Asked Questions about Sandra Amadio
What company does Sandra Amadio work for?
Sandra Amadio works for Sandra Amadio
What is Sandra Amadio's role at the current company?
Sandra Amadio's current role is General Manager in Broadcasting | Award-winning Producer | Snr Production Executive (Commissioning Editor) formerly at Prime Video & Amazon MGM Studios..
What schools did Sandra Amadio attend?
Sandra Amadio attended Aaa School Of Advertising, Queens High School.
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Cassandra Amadio, CPA
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