With teams in top U.S. markets, excelerate is a nationwide agency poised to help regional and local companies, businesses and organizations successfully navigate the ever-changing digital marketing landscape. In my role, I serve as the liaison between our team of media strategists and the salespeople in our nearly 30 markets. Reviewing requests for media plans for accuracy and suitability, coordinating internal schedules throughout the plan development process, and tracking historic trends are… Show more With teams in top U.S. markets, excelerate is a nationwide agency poised to help regional and local companies, businesses and organizations successfully navigate the ever-changing digital marketing landscape. In my role, I serve as the liaison between our team of media strategists and the salespeople in our nearly 30 markets. Reviewing requests for media plans for accuracy and suitability, coordinating internal schedules throughout the plan development process, and tracking historic trends are just a part of my everyday contribution to this rapidly growing business. Show less

Contract position with a leading marketing firm where my responsibilities included media planning and buying for 5 new clients simultaneously within part-time hours including radio, television, print and OOH. Clients and work included a product launch for Libbey, a rebranding campaign for Northern Illinois Hospice, a rebranding campaign for Kinecta Federal Credit Union, a general marketing campaign for Rupp Seeds (2 verticals), and a product launch for OVI (beverage). I also was responsible for… Show more Contract position with a leading marketing firm where my responsibilities included media planning and buying for 5 new clients simultaneously within part-time hours including radio, television, print and OOH. Clients and work included a product launch for Libbey, a rebranding campaign for Northern Illinois Hospice, a rebranding campaign for Kinecta Federal Credit Union, a general marketing campaign for Rupp Seeds (2 verticals), and a product launch for OVI (beverage). I also was responsible for developing innovative marketing tactics that included proposals for cinema multimedia marketing and 3D sidewalk artwork in South Beach, CA and South Bay, Miami in conjunction with its annual Art Deco Festival. Show less

Shop Local Raleigh is part of the Greater Raleigh Merchant's Association. The group's mission is to promote locally owned businesses in support of the community by raising awareness through membership, special events, education and networking. I was responsible for marketing consulting within this organization.

BtB Marketing Communications is a full-service business-to-business marketing communications firm. BtB's clients are technology driven and forward thinking— their products enable next generation electronics, create green solutions and drive sustainable energy use worldwide. Clients include businesses that are leading the way in new technology and innovation such as Cree, Inc., Sensus, Call2Recycle and others. Responsibilities include media planning, negotiating and placement across multiple… Show more BtB Marketing Communications is a full-service business-to-business marketing communications firm. BtB's clients are technology driven and forward thinking— their products enable next generation electronics, create green solutions and drive sustainable energy use worldwide. Clients include businesses that are leading the way in new technology and innovation such as Cree, Inc., Sensus, Call2Recycle and others. Responsibilities include media planning, negotiating and placement across multiple marketing platforms using tactics such as print advertising, online, webinars and whitepapers to develop an effective integrated marketing plan. My position at BtB Marketing Communications ended due to the loss of the agency's largest client. Show less

MRPP was a heritage media planning and buying agency with a long standing history of providing clients with advertising strategies that get results. Responsibilities included account service, media planning and buying using television, radio, print, outdoor, online and event marketing to create integrated advertising strategies to meet clients' needs and budgets. Clients included The Umstead Hotel & Spa, Thundershirt, Agri-Supply, Wrightsville Beach, Carolina Beach and Kure Beach. My position… Show more MRPP was a heritage media planning and buying agency with a long standing history of providing clients with advertising strategies that get results. Responsibilities included account service, media planning and buying using television, radio, print, outdoor, online and event marketing to create integrated advertising strategies to meet clients' needs and budgets. Clients included The Umstead Hotel & Spa, Thundershirt, Agri-Supply, Wrightsville Beach, Carolina Beach and Kure Beach. My position at MRPP ended due to the company going out of business. Show less

Strategic Guru was a boutique-style marketing and communications firm that provides full service support for the planning and execution of marketing tactics. It assisted businesses to better establish brand identity and name recognition through image and message consistency. Responsibilities included generating new business for the agency through cold-calling, scheduling meetings, creating proposals and closing deals. Increased sales 52% over 2009 levels. This company is no longer in business.

Atlantic Avenue Orchid & Garden Center is an upscale, independent garden center specializing in orchids and water gardening. Due to the economic downturn, it was struggling to maintain sales. My responsibilities included utilizing a budget of $120K to develop and execute a marketing plan to bring the company back to 2008 sales levels. Using a combination of website redesign/development, social media, ongoing sales campaigns, radio, television, online and print advertising, cause-related… Show more Atlantic Avenue Orchid & Garden Center is an upscale, independent garden center specializing in orchids and water gardening. Due to the economic downturn, it was struggling to maintain sales. My responsibilities included utilizing a budget of $120K to develop and execute a marketing plan to bring the company back to 2008 sales levels. Using a combination of website redesign/development, social media, ongoing sales campaigns, radio, television, online and print advertising, cause-related marketing and public relations, the garden center’s sales for its spring open house broke company history and doubled the sales from the previous year. Show less

Hummingbird Creative Group was a boutique agency specializing in a wide variety of marketing for small business. My responsibilities included meeting weekly with clients, creative direction, project management and executing marketing strategies to achieve clients' goals.

Coalmarch Productions is a start-up web development firm specializing in enterprise level, proprietary content management systems for businesses of all sizes. My initial responsibility included the development and execution of a marketing plan for the company however I quickly became involved in sales and led the company in gaining new accounts with several corporations including Bicycle Playing Card Company.

French/West/Vaughan is the largest independently-owned public relations firm in the southeast with headquarters in Raleigh and offices in New York City and Tampa. Responsibilities included executing a time-critical, statewide, grassroots public relations campaign for a major pharmaceutical firm with only six weeks to launch. Upon the very successful conclusion of that campaign, my position was changed to Director of New Business Development. I successfully brought in over $1M of new business… Show more French/West/Vaughan is the largest independently-owned public relations firm in the southeast with headquarters in Raleigh and offices in New York City and Tampa. Responsibilities included executing a time-critical, statewide, grassroots public relations campaign for a major pharmaceutical firm with only six weeks to launch. Upon the very successful conclusion of that campaign, my position was changed to Director of New Business Development. I successfully brought in over $1M of new business for the firm. Show less

As a senior media specialist at Admedia, I was responsible for local, regional and national advertising campaigns for a wide variety of clients including Jiffy Lube, Mid-Atlantic Stihl, Factory Stores of America, Terminix and others. My responsibilities included managing, training and supervising a staff of 3 media buyers and 4 interns. I also assisted in new business development and successfully developed proposals and won several new accounts including one of the largest Harley Davidson… Show more As a senior media specialist at Admedia, I was responsible for local, regional and national advertising campaigns for a wide variety of clients including Jiffy Lube, Mid-Atlantic Stihl, Factory Stores of America, Terminix and others. My responsibilities included managing, training and supervising a staff of 3 media buyers and 4 interns. I also assisted in new business development and successfully developed proposals and won several new accounts including one of the largest Harley Davidson dealerships in the country. Show less