Providing growth and marketing consulting services to a relational data mapping tech startup in various functions, including fundraising, identifying investors, developing channel partners, sales and GTM strategy, and defining product-market fit.

Advisory role to venture studio startup that has developed a proprietary AI-powered platform integrated with EMRs to identify SDOH factors in the context of medical records and clinical notes, leveraging NLP and LLMs frameworks.

Founder of a consultancy focused on marketing, growth, understanding and optimizing customer experience and user journeys, strategy and fundraising for startups in various verticals including digital healthcare, ESG, medical device, health benefits, biotech, B2B software and AI.

Advising carbon offset startup developing proprietary methodology and an inventory of reforestry carbon credits.

Led brand management, user experience and marketing from idea to launch for venture-backed health benefits technology startup. Responsibilities include activation of all parts of the customer acquisition funnel from awareness to activation. Developed best practices for customer success including client onboarding and documenting user issues with platform and suggestions for improvement. Wrote and revised content for press releases, blog posts, newsletters, email marketing drip campaigns, LinkedIn and other social media and produce podcast series on Cost Containment in Healthcare. Worked closely with designers on investor and sales decks, mapping customer journeys, improving conversion analytics, and developing onboarding materials for groups and employees. Developed and managed relationships with journalists and thought leaders in the healthcare and pricing transparency space to develop brand awareness of our platform. Worked with and provided UX experience feedback to data and app teams to develop a world-class user experience.Company acquired in 2023.

Led business development efforts and partnership relationships for empirically-backed digital, growth hacking agency and consumer analytics team focused on DTC e-commerce clients. Helped clients execute best practices for website structure, user journey, customer experience, check out, cross selling and upselling.Company acquired in 2024.

Business development and strategy consultant to full-stack engineering startup focused on developing software for med device clients.

Engaged early-stage tech startup investors for the state’s most active venture fund leveraging a proprietary, hybrid investment model (traditional venture funds co-invested with crowdfunding. Spoke on panels and performed outreach to underrepresented minority and female founders.

Day-to-day operating responsibilities for venture-backed SaaS startup including financial reporting, board meeting docs, HR, business development, and fundraising. Pitched at various venture conferences. In early 2018, worked closely with the founder to close seed round.

Spearheaded outbound B2B outreach, marketing, and channel partnership efforts for an innovative SaaS company that allows users to live stream video to multiple social media sites simultaneously.

Primary responsibilities included deal sourcing, screening, and managing deal flow for Florida’s largest structured angel investor group. Provided guidance to founders navigating due diligence process. Active participant in start-up ecosystem throughout the state. Partnered with other angel groups and VC’s on sharing deal flow and funding opportunities.

Led marketing efforts to attract US production studios to shoot and post-produce in London.