Sandra Ballesteros Email & Phone Number

Remote

Creative and strategy Write/conceptualize creative and corporate material.Collaborate in projects via intake calls, collaborate, creative meetings.Involved in ideation and kick off meetings -- doing creative development, writing in long form (books, guides, PP), short form (social media, ads, blogs) Participate in creative brainstorming sessions.

Remote

Develop concepts, storyboards, and scriptwriting for various types of videos, based on research, strategic insight, creative briefs, and clients' business strategies. • Apply marketing research and development methods in order to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely. • Collaborate on the development of content style guides, content and messaging strategies, best practices, and processes. • Devise concepts, scriptwriting, and storyboards for multiple types of videos, backed by research, strategic insight, and audits, aligned with clients’ business strategies. • Contribute directly to the hands-on development across the entire cycle, from formulation to execution; craft the angle, tone, and content for every project to ensure client’s the needs are fulfilled and the target audience is engaged. • Partner with team members and clients to produce and implement creative content strategies. • Launch creative campaigns for clients in the forefront of respective industries, involving fintech, cryptocurrency, NFTs, and several leading E-Commerce brands.

United States

• Managed and shaped content for the best messaging strategy. • Networked, engaged, and converted DM interactions into booked appointments, leading to new and returning clients; pursued leads across different social media platforms. • Fostered brand awareness online, informing the public of the wide range of services offered to further expand clientele. • Orchestrated daily operations of setting appointments, sourcing, and training new hires. • Created steady customer engagement by developing, writing, and editing videos and creating engaging graphics. • Partnered with the CEO to apply creative personalized content to social media strategies, discussing methods to utilize influencer partnerships to further stimulate brand engagement. • Supported Ad creation and distribution to boost website traffic and develop leads; performed cross-referencing and cooperated with influencers of other industries to attract a natural following. • Cultivated extensive comprehension of the industry’s consumer behavior; wrote employee manual and mentored new social media managers in compliance with established policies. • Tracked performance and viewership of social media channels, including all analytics to convey data-backed insights on performance reports on a month-to-month basis.

Guadalajara, Jalisco, Mexico

• Spearheaded new social media team including video editors, SEO specialists, and paid ads experts, growing company web presence and regional brand awareness by 32%. • Built lead generation ads to accelerate sales team, with innovative marketing strategies for all full-service accounts; supervised closely the marketing team to uphold top quality across all client deliveries. • Examined complete marketing strategy and coordinated social media campaigns; utilized and recontextualized content across several platforms. • Outlined and developed digital content specialized for several industries; devised innovative video, graphic, and written content for publishing. • Assisted with cultivating and handling an online community by delivering routine attentive engagement to influential followers; acknowledged client needs to transition into adaptive solutions in alignment with sales goals. • Coordinated large-scale events for new product launches; examined and monitored KPIs to orient best practices with successful content strategy. • Guided the development of visual messages from conceptualization to finalization of marketing and business development collaterals including pitch decks, publications, research reports, through-the-line digital assets, merchandise, and events.

Guadalajara, Jalisco, Mexico

• Instituted digital and traditional marketing campaigns for various industries; formulated and discussed innovative concepts with clients, facilitating campaign strategies within the agency. • Assembled, orchestrated, and advised work teams to implement and deliver creative campaigns for various accounts. • Resolved issues within strict deadlines and budget constraints; suggested and up-sold features and add-ons to strengthen clients’ campaigns; studied, interacted, and scheduled influencers. • Constructed expo stands, aided in product photography, composed Excel product sheets for web developers to integrate into WordPress, and carried out event planning for product launches. • Drafted annual marketing strategies for every account, positioning content creation towards business objectives and commercial deadlines. • Investigated and resolved customer issues with cost-effective solutions; promoted opportunities for two-way communication.

Remote

• Applied brand’s tone of voice through every social media post, ad, and blog to ensure all content complies with company ethos; wrote blog posts, social media grills, and ads in both English and Spanish for social media accounts with an international audience. • Upheld and followed company style guides to craft engaging properly branded content; generated thought-provoking concepts during team collaboration on digital advertising campaigns; utilized SEO tools to ensure creative content ranked high in web searches. • Perpetuated steady customer engagement by developing, writing, and editing monthly newsletters and digital content for international distribution. • Produced web copy for the business and wrote SEO-focused articles, increasing web traffic; built awareness of new offerings with quarterly press releases.

Mexico

• Negotiated a breakthrough cross-selling proposition for a premium dog food brand, improving overall sales targets by 24%. • Studied national and international competitors, gathering applicable insights from competitor/customer evaluations; built style guides, set brand guidelines, created the brand vision, and devised value proposition. • Started social media accounts and shaped strategy for various platforms; contributed to web design and development, and UX copywriting, guaranteeing operations followed branding style. • Cooperated with other professional team members in a fast-paced environment to ensure the content strategy was effectively implemented across channels. • Wrote and edited digital content that met project goals and end-user needs for direct response.

Remote

Balanced multiple interpreting projects at once, simultaneously translating medical, legal, financial, national security, technical support, 911, and customer service calls with empathy and precision.

Bachelor Of Arts, Broadcast Advertising

Everything radio, television, and Online advertising. Learned to effectively persuade consumers into buying a product or service.

Diploma Of Education, Interior Design

Learned to plan, research, coordinate, and manage enhancement projects. Helped me have a better understanding of creating an armonious.