Fresh Factory is an Indonesian-based cold chain fulfilment and enabler in the most strategic neighbourhoods acrossthe country, offering the end-to-end logistic solution, Funded by Y Combinator, SBI Ven Capital, East Ventures, TrilhillCapital.• Successfully grew 2022 revenue by 150% in 2023.• Elevated the tenant retention rate to 80%.• Expanding new partner to 400% from 2022 to present.• Collaborated with the IT team to successfully develop a new dashboard for pipeline management.• Collaborate with management to develop sales plans and forecasts, outlining expected sales volume andprofit targets from both existing and new partners/products.• Identify potential market and trade opportunities and recommend new business development plans andmarket development strategies.• Develop annual business plans, including revenue and target number of tenants, in collaboration withthe Chief Financial Officer (CFO).• Lead and guide both the B2B and B2C Direct Sales teams to achieve monthly revenue targets.• Develop and implement strategies for direct sales initiatives, including digital canvassing, prospectidentification, organizing sales meetings, conducting presentations, and successfully closing deals.• Developed and implemented a new project across multiple departments.

Lazada Group is an international e-commerce company founded by Maximilian Bittner with the backing of Rocket Internet in 2012 and owned by Alibaba Group.• Consistently achieve a 120% acquisition rate month-on-month, both individually and as part of a team.• Achieved a 100% seller conversion rate month-over-month, both individually and as part of a team.• Successfully acquired partnerships with brands such as Havaianas, Rotelli Shoes, Akemi, One Championship, Airwheel Official, Fipper, Myfeet Indonesia, and others.• Lead the Vendor Acquisition (VA) and Vendor Incubation (VI) team to propel the growth of strategic seller base in Lazada Indonesia, including specific focus on Lazada Marketplace business unit.• Refined sourcing strategy and identify new market segments and valuable seller/ brand prospects through data-driven market analysis.• Groomed the team to acquire key targeted sellers/ brands, in line with the category’s strategic plan. Incubate those accounts for high engagement with the platform and to reach a sizeable GMV portfolio.• Directly interacted and built strong, credible relationship with the key new seller/ brand accounts to ensure strong performance with Lazada.• Developed and executed seller growth strategies and frameworks with Traffic, Category, and Platform Operations team. E.g. Implementing campaigns and traffic initiatives to boost the sellers’ performance.• Worked closely with regional colleagues or local stakeholders on important projects.• Managed day-to-day VA VI activities, including lead management, hunting operations, incubation tasks. Ensuring high level of VA VI operational efficiency and that overall sales target are met, in line with the company objectives.

Blue Roots Sdn Bhd, an International Dutch timber exporting company based in Malaysia. It trades, produces sawn timber and products from Malaysia, Indonesia, Africa, and Canada and exports to countries in Europe and USA.• Acquired two new clients and maintained high retention rates for current clients.• Managed and supervised group export sales operations in the UK and European region.• Provided direct support to Managing Director in achieving the company P&L.• Conducted market research to identify all viable revenue opportunities and managed the development of the assigned regions.• Prepared and analysed sales information and reports for executive management.• Established and maintained strong relationships with key decision makers to customer’s organization.• Provided product consultancy to customers and always offered solutions in a professional manner.

GfK (Gesellschaft für Konsumforschung / Society for Consumer Research), one of Germany’s largest market research organization and institute in the world.• Acquired two new clients and increased revenue for current clients.• Responsible for Consumer Electronic and Photo Products for Malaysia.• Provided high level of client servicing, through management or support, on relevant products.• Identified all viable revenue opportunities and managed development of the related Product Group• Provided direct support to the Associate Director/ Managing Director in achieving Group revenue budget, through maximizing revenue opportunities of existing and new client base.• Collaborated closely with Associate Director/ Managing Director on client agreement renewals and key proposals are planned on time where required.• Conducted monthly data quality checking for the specific Product Groups.• Prepared and presented GfK reports to clients upon request, including support in providing market presentations and analysis. Maintained the quality of deliverables to retailers on a monthly basis. • Worked closely with regional colleagues to fruitfully co-ordinate the development and service of current and potential clients.

Monoluxury Sdn. Bhd, a local horticultural industry in Malaysia and a major producer of fresh salads and herbs with its own state of the art processing plant.• Acquired and increased ten new retail outlets in Malaysia.• Contributed to re-branding products to increase competitive edge and sales.• Developed new and improved training module for sales admin, promoters and merchandisers.• Initiated marketing strategies and coordinated actions to influence the market.• Collaborate closely with Retail Sales Manager on new potential markets. Developed new products.• Define long-term organizational strategic goals, build key customer relationships, identified business opportunities, negotiated, and closed business deals, and maintained extensive knowledge of current market conditions.• Liaised closely with buyers on regular marketing & sales activities with retail stores for Malaysia and Singapore.

Jobstreet.com is Asia’s leading online employment marketplaces, facilitate the matching and communication of job opportunities between jobseekers and employers.• Met and surpassed monthly assigned targets for twelve consecutive months.• Conducted inbound and outbound telesales to new and existing customers.• Planned and executed sales strategies to achieve business objectives.• Worked seamlessly with cross-functional teams.• Maximized customer revenue and postings.

Champ-Fungi. a diversified group of companies with activities in the cultivation of a variety of mushrooms, hydroponics and fresh food processing.• Increased the sales of imported products significantly from one container (20 feet) monthly, to one container (20 feet) weekly in 2008-2009.• Consistently met and surpassed monthly sales targets on an average of 10-55 % above sales targets.• Managed the sales department.• Oversaw the Sales Coordinator in daily order processing for local, Singapore and Export sales and documentation.• Collaborated closely with Product Development Manager in new product development and listing.• Worked with buyers to develop weekly promotional activities for each retail chain.• Managed merchandisers & promoters working in retail outlets to assign work and monitor individual performance out.

Monoluxury Sdn. Bhd, a local horticultural industry in Malaysia and a major producer of fresh salads and herbs with its own state of the art processing plant.• Ziplocs Project: submitted an idea in 2004 to incorporate salad in Ziplock bags with salad dressing enclosed. Launched in Cold Storage, Singapore – successful since 2004 and still selling to date.• Assisted in the official launching of the Christmas Salad Platter Project in Malaysia and Singapore in 2004 – successfully sold 500 platters sold in all Cold Storage outlets in both Singapore and Malaysia.• Re-designed product packaging to make it more customer friendly, which led to increased sales.• Coordinated marketing and sales efforts as well as oversaw development of new products.• Conducted product/ market to existing products and new product development.• Managed various retail assistants and promoters as well as organized in store promotions and events at retail outlets.• Coordinated with Quality Assurance.• Planned and organized marketing activities to drive sales, maintained product awareness/image through product presentations/ demonstrations, exhibitions, and other promotional aids.• Assisted as Document Controller in Hazard Analysis Critical Control Point (HACCP).