Sandra Barnes Email and Phone Number

-Led all aspects of the company's marketing strategy, including branding, traditional marketing, digital marketing, public relations, and customer acquisition.-Developed and executed comprehensive marketing plans to drive awareness, engagement, and revenue growth across multiple channels.-Oversaw a team of marketing professionals, providing guidance and mentorship, to foster a culture of collaboration and innovation.-Collaborated with cross-functional teams to align marketing initiatives with overall business strategies.-Analyzed market trends, consumer insights, and competitive landscapes to identify opportunities for growth and differentiation.-Implemented data-driven approaches to measure marketing effectiveness and optimize campaign performance.-Managed marketing budgets, resource allocation, and vendor relationships to maximize ROI and drive cost efficiencies.-Negotiated the brand sublicense agreement to bring the award-winning Biggest Loser Resort brand to Western New York.-Worked with Fitness Ridge Worldwide, and NBC Universal on broadening awareness of the Biggest Loser Resort brand through a campaign cadence strategy designed to achieve optimal business results across paid, owned and earned media, including digital and traditional media, email and web, for each targeted demographic.-Developed and managed targeted account-based marketing programs with a focus on generating leads and bolstering engagement across the C-Suite, military, and healthcare target accounts.-Developed and maintained strategic relationships with brand partners, including Independent Health, Veterans Counsel, American Heart Association, American Diabetes Association, Biggest Loser Run Walk, and Biggest Loser Boot Camp, among others.

-Created and led the Sales and Marketing department for SunPark, the leading off-site airport parking company in the country, with multiple locations in over eight states.-Grew sales from $6+ million to over $17.5+ million in less than three years, through aggressive acquisition negotiations, refined discount programs, and targeted marketing and sales efforts.-Implemented and managed direct sales efforts, internal sales campaigns, end-user benefit programs, advertising campaigns and local store marketing strategies.-Developed and managed airportparking.com, an online retail shop, for airport parking at over 200 locations nationwide.-Conducted market research and competitive analysis to create marketing strategies and identify emerging trends.-Managed the creation of marketing collateral, website content, and sales enablement materials to support lead generation and conversion efforts.

-Oversaw and managed the commercial leasing of the Olympic Towers Building.-Developed and executed the sales and marketing programs for The Olympia Health Club.-Led the marketing department and grand opening operations for Kenny Rogers Roasters Restaurants owned by franchisee.-Appointed to and served on the National Marketing Advisory Board for Kenny Rogers Roasters Restaurants.