Sandra Bird Email & Phone Number

San Miguel De Allende, Guanajuato, Mexico

I use to suffer terrible back and sciatic pain. I discovered Pilates and it has allowed me to be pain free and do all the activities I love. I have been studying classical Pilates, in the Romana’s style, for over 25 years. It so changed my life that I decided to become a Pilates instructor so I could help others to live pain free lives. I customize sessions to each student's individual needs and goals. My studio is fully equipped with Gratz apparatus. (Gratz is the gold standard for apparatus and was personally designed by Joseph Pilates.)

Greater Seattle Area

WSRB is Washington's premier source of property underwriting and rating information for the insurance industry.We operate as a non-profit, public-service institution. Our services are available to all companies licensed to sell property insurance in Washington, and to the public, including consumers, agents, and professionals involved in promoting sound fire protection practices.

Seattle

Developed the marketing, brand strategy, and promotion for this newly formed department to promote the advertising offerings of The Times including a white label digital agency. Responsible for all representations of the B2B brand, lead generation strategies, development of sales enablement tools and direct revenue growth through sponsorships and promotions. Marketing functions included: email strategy, SEM/SEO, newsletter and white paper creation, social media, display advertising and product marketing functions. Key Achievements:*Researched and advocated for the need for a B2B website and marketing automation system. Secured C-level buy-in and budget for the project. Developed content and design as well as led team in the development of site, seattletimes.com/mediakit, with a focus on lead generation, search engine optimization (SEO), user experience (UX), and marketing automation integration (Marketo). Produced over $200K in new business within the first 4 months of launch. *Developed a multi-tiered content strategy to move qualified prospects and clients through the purchase/retention funnels. Managed and optimized content creation, distribution and amplification. *Key team member of the native advertising product strategy and development. Managed and directed the editorial and content team for native advertising as well as social amplification for native advertising clients.*Planned and administered an ongoing pay per click (PPC) search engine marketing (SEM) campaign with continual optimization coupled with a retargeting and dynamic retargeting display campaigns.*Exceeded double digit growth in the promotion/sponsorship category in 2012 - 2013. Exceed 2014 goals by May 2014.*Winner of the 2012 Marketing Award in the Direct Mail: B2B campaign category. Campaign achieved an ROI of over 4000%.*Winner of the 2013 Marketing Award in the B2B Website category.

Rapidly advanced into senior-level management role responsible for multi-channel B2C and B2B business development, including tour/travel, corporate, group, frequent individual traveler (FIT), incentive, and affinity channels for the Seattle expansion of this international entertainment franchise. Played an instrumental role in business success from initial pre-launch stage. Developed the marketing team and led multi-channel marketing and advertising programs, directed media buying, public/community relations, events, and sponsorships. Key Achievements:*Forecasted and managed annual marketing budget of $450K; selected and negotiated with all production/media partners for print, online, outdoor, and broadcast marketing.*Successfully executed over 250 events per year to diverse audiences. Directed grand openings, VIP celebrations and events with local and national celebrities/artists. *Led the digital and print media planning, purchasing and optimization.*Exceeded event revenue projections by 250%. *Built extensive local network of business partners, utilizing dynamic sales presentations to consistently demonstrate value propositions; established high-profile partnerships with EMP|SFM, Broadway Across America, and the Office of Film & Music.*Performed pre-launch market analysis and designed all market launch collateral; planned and orchestrated the grand opening event, including multi-media PR coverage delivering 1M+ impressions.*Fostered community involvement and optimized use of emerging social networking channels; defined the social media model that achieved the Western Region’s largest following on Facebook. This model became a prototype for the franchise, later adopted by 20 additional sites throughout the country

Seattle

Promoted into multi-faceted business development role responsible for circulation marketing/sales strategies, alternative circulation development, and direct marketing campaign development, with deep focus on increasing profitability while decreasing costs. Key Achievements:*Managed $2.25M in revenue across Circulation Marketing, Newspapers in Education (NIE), and New Business departments.*Launched new direct marketing and response channels with significantly lower cost per order (CPO) and solid returns against goals. Designed year-long direct mail program for major gains, increasing direct starts by .57%, match-backs by 2.46%, 16-week retention by 8.7%, and 4.12% for former and new subscribers.*Leveraged improved direct marketing segmentation to facilitate highly tailored messaging and developed effective telemarketing/door sales strategies.*Repeatedly won marketing awards from Northwest International Circulation Executives (NICE).

Seattle

Rapidly advanced into leadership role responsible for circulation growth and long-range customer profitability; assumed expanded responsibility to include the New Business Group. Key Achievements:*Drove regional and segment-specific growth through targeted marketing and promotional programs; revamped renewal pricing structure for major retention gains, including an 11% gain in first renewals.*Pioneered a model of multi-sponsored programs realizing $90K revenue and circulation growth, subsequently adopted by newspapers across the nation.*Recognized by the International Newsmedia Marketing Association (INMA) for an innovative promotion, which won significant single-copy sales and dramatically increased brand loyalty; received 13.5K entries representing 26% non-subscribers, 9% former subscribers, and 17% never subscribed.*Received the 2006 Performance Excellence Award for outstanding audience development results.

Seattle

Led marketing and promotional programs for newspaper circulation growth, developed groundbreaking promotional campaigns and loyalty incentives to gain and retain new subscribers and readers. Key Achievements:*Instrumental in re-organization of creative services, decentralizing the function and assuming oversight of Creative Services Manager and graphic design, copywriting, and production teams; established the model adopted throughout the organization.*Designed direct marketing campaigns and validated projected results through A/B testing.*Substantially expanded loyalty incentive programs through campaigns and advertiser-sponsored giveaways; exceeded goal by 1000% for EasyPay campaign conversions.

Earned promotion following successful sales management which led Seattle to be the first Jillian’s club in the nation to achieve $1M+ annual event sales. Assumed leadership over business development and growth from 7 to 32 locations and a 50 person sales force achieving over $38 million in annual sales. Responsibilities included development of brand-specific sales and marketing strategies across entire brand portfolio. Expanded B2B channel for tour/travel and group sales. Designed marketing collateral and exhibits for trade shows. Key Achievements:*Propelled event sales from $6M to $38M. One of only 4 recipients in the company’s 25+ year history to receive the TrailBlazer Award in recognition of revolutionary business growth strategies.*Introduced innovative compensation and incentive program to drive sales production and retain top talent; launched a new training program, “Eat, Drink, Play,” and manual to foster standardization and promote best practices.*Orchestrated the company’s annual conferences and thousands of memorable corporate events for clients throughout the US.*Developed catering menus, beverage packages, entertainment options and event execution best practices.

Seattle

Developed the corporate event business through networking and sales calls. Achieved $1M+ in event sales. Created the marketing plan to increase transient business as well as loyalty program to promote frequent visits.

Created station/listner, as well as advertiser, promotions for the MIX 101 FM and KIRO Newsradio 710AM.

Developed station promotions to increase listener participation, cume and advertising revenue.

Designed and directed customer and community events for this upscale department store. Directed marketing and logistics for a broad range of programs including: fun runs with 10K+ participants; holiday parades; NY style runway fashion shows, celebrity meet & greets; black tie celebrations and auctions.