- Developing and executing integrated marketing & communications strategies for rooms, F&B and wellness that align with the overarching business strategy to drive awareness and conversion- Developing ongoing awareness and tactical campaigns with organic, paid and earned media campaigns (website, social media, email marketing, press room, collateral, online, offline advertising campaigns, medias, KOLs, PR activations) - Agency management: Identify strategic agencies, build relationships and manage agency networks including marketing & communications / PR agencies, creative agencies, social media agencies, digital advertising agencies, CRM agencies - Managing strategic partnerships to promote offers through B2C and B2B channels- Oversee photo and video shoot in line with the brand style guidelines- Managing the media and influencers experiences and ensure the highest quality- Suggesting creative ideas and differenciators through impactful media relations

- Developing and implementing the social media and content creation strategies- Maintaining strong working relationships with the most influential regional and localmedias in the UAE- Developing a PR strategy through local and international medias and influencers hosting for F&B and resort in collaboration with different agencies and Head Office- Creating materials such as press releases, PR campaigns, executive media briefings- Managing advertisement strategy in line with the goals and budget allocated- Developing strategy to increase F&B revenue and bringing the developed concepts to life throughout all communication platforms- Collaborating with third party business associates like DTCM, fashion and retail brands to delivering creative partnerships for enhancing brand awareness- Developing the annual budget for the marketing department and its team

- Update and maintain relevant social media presence, including daily monitoring, content creation, planning, scheduling and daily reports- Assist coordinating and approving resort collaterals and reviewing alignment with brand standards- Coordinate with the resort teams for new Marketing activations - Coordinate Media and Influencer visits and planning itineraries - Provide input for social media campaigns and promotional activations on property- Prepare weekly reports and maintain regular contact with the whole Communications Team- Organize and coordinate photoshoots taking place on the property

- Provided an attentive customer service experience by greeting, listening and assisting customers with their needs- Updated customer information (CRM) in order to retain existing customers and identify potential new high value customers- Ensured the achievement of store goals- Managed stock and deliveries every day- Replenished products- Carried out the store’s functional maintenance and appropriated levels of products on the sales floor

- Development and implementation of the communication and content strategy for social networks- Organization of press and influencer welcomes- Organization and management of photoshoots- Content creation and production (advertising, marketing support)- Internal communication: preparation of memos, postings, newsletters- Reflection on environmental topics and project management

Several fixed-term contracts during vacation, 2 months in total- Dealt with customers in person and on the phone; managed customer complaints- Carried out bank transfers; inspected and sent check remittances; issued debit card and cheque books; cancelled cards and cheques- Escorted customers to strongboxes

- Provided an attentive customer service experience by greeting, listening and assisting customers with their needs- Ensured qualitative monitoring and updated customer information (CRM) in order to retain existing customers and identify potential new high value customers- Ensured the achievement of individual and store goals- Analyzed KPIs in order to improve results- Managed stock and deliveries every day- Replenished products and undertook physical inventory of merchandise- Carried out the store’s functional maintenance and appropriated levels of products on the sales floor