Founder - Company Name Primal Beauty NaturalDates Employed May 2015 – Location London, United KingdomSandra is a rarity in the Afro Hair & Beauty business in more ways than one: Sandra stands out as one of the few women in a male-dominated industry, and she is a serial entrepreneur with proven success in the care home sector. With over 20 years’ experience in mental health care, Sandra started her first business with her husband in 2008. This was a care home which looked after psychiatric patients being rehabilitated from a secure hospital environment back into the community. To raise money for this venture, the husband-and-wife team sold their cars and mortgaged their house so that they could buy an eight-bedroom property to accommodate their business plans. The risk paid off as the business established itself very quickly. By 2011, the team had 11 homes with over 70 staff members looking after over 200 patients. In addition to providing care in their community.As rewarding as they were, the stress of running these businesses for over 15 years took its toll, and Sandra’s hair bore the brunt of it and started to fall out. When trying to remedy the situation, she was misadvised and sold ineffective products by high street retailers. What was most frustrating was the lack of product knowledge demonstrated by the store staff. They could not advise her on what would best suit her skin or hair type. It was this poor service that motivated her to launch her own Natural Hair & Skin Care product range, Primal Beauty keeps its ingredients simple. All of the ingredients used are ethically sourced, 100% raw and organic. Sandra’s passion is for personal wellbeing, as a motivational speaker her passion is to inspire others. Her objective is not to offer immediate solutions but to act as a catalyst for change for those who are motivated to do so. Her satisfaction comes from supporting others to achieve their highest level of performance.

In 2006 I opened a high-end hair salon and aspired to be the first Afro-Caribbean woman to own a hair extension manufacturing company. I observed at first-hand, that there was a need for good high quality human hair extensions that would not tangle and shed and so in 2008 I decided to start manufacturing my own brand of hair 'Xsandys'. In June 2015, the first Xsandys retail store was opened inside the Lewisham shopping centre as I became frustrated at the lack of adequate knowledge of hair and hair products that should be recommended for use on the various Afro-Caribbean hair types. My aim is to inspire other African and Caribbean businesses to persevere in the pursuit of their dreams.

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MANAGE DAY TO DAY RUNNING OF HOUSE.