Sandra C. Email & Phone Number

Launched the Service Lane Program in Canada with the ultimate goal of maximizing the customer experience to increase post-trail sales conversions. The program’s initiative was enrolling Service Shops to offer customers of pre-owned vehicles a trial period of SiriusXM; OEM vehicles that supported the technology were offered a free trial of SiriusXM while non-equipped vehicles were offered a trial of the SXM App. Led the enrollment opt-in/opt-out process, data security, and marketing initiatives (contests, marketing materials, owner/manager incentives).- Strategized and developed lists of target accounts- Built relationships & strong partnerships with key accounts- Coached Service Shops on features and benefits of SXM Programs and its value proposition for their customers - Optimized marketing opportunities and initiatives- Reported on field metrics and industry trends - Provided feedback on program improvements to fit regional needs- Facilitated contract processes for pre-owner and service programs

Toronto, Ontario, Canada

As the right-hand person to the company's Founder, I assisted him in creating a go-to-market strategy with both independent and mass grocery retailers and scaling without overextending. Asked questions about where we wanted to be, what it looked like, and the overarching costs involved to achieve it. This role was not one-dimensional as it required a rounded-out thought process in finance, operations, strategy, and communications. A few things below of how I was helping achieve the Founder's vision.- Developed a full fiscal year forecasting model to scale in both independent and mass grocery market - Drafted and implemented; SOPs, distribution policies, grocery positioning, and brand strategies- Liaised with; external senior leadership, stakeholders, and internal team- Sourced cost-effective solutions for; packaging, ingredients, and commercial space- Created timelines and plans on obtaining the desired certifications within the perishable category (kosher, Organic, Non-GMO). Developed GMPs & PCPs to maintain industry health and safety standards.

Toronto, Ontario, Canada

I helped my roaster of 80+ clients with creating on-demand content to support their project needs whether reoccurring or ad-hoc. Developed tailored solutions to help the clients acheive their end goal needs. Initiated the project from start to finish including key milestones for changes and approvals. My primary clients were in the food and beverage space who were looking to do rebranding launches, new product launches, holiday campaigns, video production and social content. As well, supporting ad agencies who outsourced different aspects of their multi tiered campaign's.- Developed and fostered client relationships, while identifying their needs as it pertains to both creative and social media content. - Owned the development, management, and execution of client’s program initiatives and communicated key touchpoints. - Lead post-program surveys with clients to review; program flow, improvement areas, expectations vs. reality, and final deliverables.

Toronto, Canada Area

On-boarded and managed several international CPG brands primarily in the kids and baby space that were looking to enter the Canadian Market via a sustainable distribution channel. I provided recommendations for retail positioning, competitor analysis, and understanding the critical paths.Developed strategic go-to-market plans for mass retail; inventory targets, pricing, demographic and distribution layout. Responsible for forecasting necessary inventory stock, taking into account: promotional periods, market trends, seasonality and overall importing lead time.Led ‘Product Knowledge Sessions' with brand partners to educate the internal sales team, customer service and external retail associates. Executed product launches and reported on market share/growth both internally and to brand partners.

Took a year off to immerse myself in new cultures and traditions around Central and South America. A few special places I had the pleasure of visiting;- Costa Rica - Uvita (a scarlet macaw haven) - Colombia - Salento (the coffee mecca)- Ecuador - Cotopaxi (the most serene place in the world)- Easter Island (a remote Polynesian paradise)- Patagonia Region - Both in Chile/Argentina (some of the best high elevation hiking)This trip taught me how to further my ability to adapt and thrive foreign environments in both language and culture barriers.One of my core memories from my year away was climbing my first 5,000m mountain. It showed me that I could break through my mental and physical barriers and exceed the expectations I had set for myself. Not an easy feat to overcome, but it was a powerful feeling having gained that internal control to push myself beyond anything I have before.***Feel free to ask about this trip and happy to help if you are interested in recommendations.

Vaughan, Ontario, Canada

Facilitated rebrand communication to internal & external partners; retailers, customers and suppliers. Worked alongside retail partners to innovate and implement product placement strategies for both planograms and promotional periods. Increased overall GTA territory revenue to 15% while reducing shrink by 4% with an assessment of product mix vs. demand.

Vaughan, Ontario, Canada

Supported both the Sales Support Manager and the U.S. Sales team with the execution of the global sales strategy. Assisted global distributors with; PO demand planning, production updates, and generating feasible lead times.Liaised with internal R&D department & foodservice partners; sample products, spec sheets, ingredient lists and production runs.

Mississauga Ontario

Oversaw Infrastructure Ontario's records from their creation and preservation through to disposal. Responsible for leading a comprehensive Records and Information Management(RIM) program including electronic and physical records.Developed marketing strategies to generate awareness with local businesses to help with records assessment, retention schedules and storage.

Business Administration - Marketing, Business Administration, Management And Operations

Activities and Societies: Ontario Colleges' Marketing Competition (OCMC)

Business Marketing, Business, Management, Marketing, And Related Support Servicest

Activities and Societies: Ontario Colleges' Marketing Competition (OCMC)