I am the president / owner of a new company called Ipseity Creative. We chose the name "ipseity", literally meaning selfhood, because it speaks so eloquently of our most basic mission...creative identity design. This is an essential part of our marketing strategy. Websites and promotional materials will not effectively market companies if they don't have a firm understanding of their own identity and their clients'. More information about this is available at www.ipseitycreative.com. Establishing and promoting an identity is the first step in building connections between people I love the challenge accomplishing this involves. My education and experience helps in many ways. My nursing and psychology education provides a lot of practical knowledge for understanding people and forging connections. Photography is not just an important advertising tool, it enhances my ability to think creatively. Because there is no limit in what Ipseity could potentially accomplish, I also spend an enormous amount of time reading, researching, and looking for networking opportunities. Effective marketing is something you must practice to understand.