Sandra E. Daley Email & Phone Number

New York, Us

Philadelphia, Pa, Us

• Manage the coordination of day-to-day operations of CMI database merge/match services• QC data exchanges to and from CMI and oversee staff adherence to protocols• Manage exports of customized list(s) and send to publisher partners for marketing list matching• Manage all ad-hoc list match request• Maintain and build relationships with key customers and partners• Monitor digital campaigns impressions/clicks via Google Campaign Manager360/Search Ads

Port Washington, Ny, Us

• Reviewed, analyzed and ensured quality of data loaded in data base system by utilizing Alteryx, SQL and Excel throughout all stages of the data life cycle• Pinpointed data issues and partnered with 3rd party vendors to obtain corrected files and define data quality standards• Monitored daily injection of consumer receipts looking for KPI outliers based on cleansing rules• Assisted Client Development with report discrepancies; investigated and enhanced data as needed• Translated requirements into business rules to minimize error handling in ETL processes

New York, Ny, Us

• Collected, processed and performed statistical data analysis on customers sale/demographic data to communicate findings/insights and make recommendations to multiple stakeholders to drive action and quantifiable business outcomes • Worked closely with the marketers and ETL team to ensure accurate collecting and recording of data• Designed, built, and maintained in-house tools & dashboards using MS-SSRS to support various business programs/projects to gain insight on customer's performance• Automated time intensive manual reporting processes saving the company time and money• Oversight of external and internal sourced data management • Investigated and explained customer behaviors and trends and the manipulation of large data sets using SAS and SQL• Adhoc reporting• Managed a team of Analyst and Programmers