Experienced marketing leader, strategic thinker, creative problem-solver, storyteller, and team builder who flourishes in fast-paced dynamic environments at start-up and established companies. I leverage data, research, and consumer feedback to spur innovation and uncover insights that drive KPIs and support business objectives across acquisition, engagement, retention, growth, and awareness. I enjoy being creative, thinking outside the box, and using a customer centric approach when building results & data driven integrated campaigns and GTM strategies. I’m energized by big problems and building new things, and am a strong believer in the power of teamwork and collaboration.As the Head of Marketing at Pinna, I developed our go-to-market App launch as well as the vision, goals, and objectives of the overall strategic marketing plan to meet KPIs and revenue targets, resulting in 20% increase in LTV, 57% improvement in churn rate, and surpassing growth projections by 35%.Areas of strength and expertise: - Brand marketing, content marketing & product marketing - Audience segmentation, B2B and B2C - Positioning and strategy development - Growth marketing: acquisition, retention, LTV, churn - Audience engagement, lifecycle marketing, CRM - Customer journey development & funnel building - Paid media, digital strategy, mobile, SEM, social media, Google UAC - Influencer and social media strategy - Podcast sponsorships, RON negotiations, script writing - Programmatic & addressable audience targeting - Advanced media strategy, planning, measurement, KPI, analytics, reporting - Data mining to find actionable insights - P&L planning, negotiations, budget management and tracking, forecasting - Agency management; PR, media, creative, performance teams - Effective & compassionate team leader with direct reports & cross functional teams Industry experience: - Subscription Service - Entertainment/Media - Telecommunications - CPG - OTC/DTC - Pharmaceutical