Co-founder of ItsWhatYouMakeIt S.L. A Barcelona-based Investment, Event, Service & Consultancy company

Event agency focused on creating uniquely tailored experiences in Barcelona and Catalunya. Specialty in consulting and servicing Dutch Companies, Entrepreneurs and Government missions looking to enjoy, impress and learn in Barcelona. Also, one of Barcelona’s key players in terms of creating fun events for "Dutch and fans" related to Kings Day, football, New Year’s dives and much more.

- Lead of establishing and leading European team and creating foundation for better cross-channel/county collaboration- Creating synergies and collaboration for Global alignment of marketing and sales initiative- Creation of local and global Go-To-Market plans for new & existing products + seasonal events- Creation of sales calendar for 16 European markets across all channels and in close collaboration with North American teams to align on more efficient use of resources and focus on biggest impact.- Forecasting and performance review & optimization - Management of creative execution - Cross-channel and cross-market workshop and kick-offs. - Creating better alignment and sign-off process with all stakeholders to secure a better workflow and impactful campaign

- Drive European customer growth via offline channels and diversified insertion and mailing programs - Creating and improving processes, tools and approaches to ensure EU and global alignment of marketing activities.- Leading the offline execution and involvement of EU Holiday strategy. - Managing team of marketing associates, specialists and temp workers- Responsibility for monthly and quarterly budgeting and planning to meet revenue and efficiency goals.

- Leading marketing activities in Nordic markets to drive new customer growth. (Display, TV and Facebook advertisement. Affiliate networks, direct mail, insertion programs and email marketing.)- Responsibility for monthly and quarterly budgeting and planning to meet revenue and efficiency goals. - Managing team of 5 marketing associates- Maintaining growth of existing marketing channels and launching new channels for markets, like TV and radio advertisement, outdoor and direct mail.- Optimization of existing processes and development of new processes, tools and initiatives to drive efficiency.- Winner of innovation price for developing targeting strategy to consumers.

- Channel Manager of affiliate, display and Facebook advertisement and insertion programs.- A-Z campaign management. Lead generation, contract negotiation, development of creative material and unique tracking codes, tracking, reporting and invoicing etc.- Experience in Google Adwords/SEM and SEO. Campaign setup/management and optimization. - Responsibility for monthly and quarterly budgeting and weekly reporting of results and projections for channels.- Managing team of 2 marketing associates.- Maintaining and initiating business relationships with local and international partners and agencies- Collaboration with internal creative agency to develop material for campaigns and improve KPI´s and overall ROI.

*Responsibility for brand positioning, product display, sales, logistics, and general management of corporate shops. *Relationship management with franchise shops with main focus on brand alignment, service, promotions, and incentives. *Management responsibilities for staff, recruiting, training, motivation and development.

Collaboration & volunteering in IDEA House. Center for professional advice on idea development and focus on innovation and entrepreneurship.* Co-responsibility for internal and external communications for IDEA House (Center for Entrepreneurship)* Database management and development of promotional material * Event planning and management for groups of 25-150 people