Sandra Gatica Email and Phone Number
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My work as a user experience designer, is to understand the specific needs of a business to design meaningful and memorable experiences for users.The interesting thing for me in UX is that i can guide the projects in different parts of the processes without losing sight of the objectives outlined in the beginning.I have worked on projects Banking, Retail, Telephony and others.What I do:- Understand product specifications and user needs- Collaborate with the business to delivery customer recommendations- Define the User Interface Design through information architecture, wireframes and user flows and validate it through usability testing- Work directly with customers and prospects to design end-to-end experiences using participatory and iterative design techniques - Find creative ways to solve UX problems - Plan and conduct user research and competitor analysis- Conduct usability testing and gather feedback- Interpret data and qualitative feedback- Create personas through user research and data- Work with UI designers to make sure to implement the right experience- Communicate design ideas and prototypes to the IT teamSkills - Lift strategic business processes- Construction of digital business strategy- Working with multidisciplinary teams- Construction of measuring instruments for usability testing with users- Prototyping of interfacesSpecialities:- User Experience (UX)- User-centered design,- User testing
Toptal
View- Website:
- toptal.com
- Employees:
- 3758
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Senior Ux ConsultantToptal Jun 2021 - Present -
MentorRookieup May 2021 - PresentProvide mentorship to students who are building their career in UX(User experience design), creating new projects, and designing their portfolio -
Freelance ConsultantFreelance May 2021 - PresentSydney, New South Wales, Australia
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Senior ConsultantEmpired Ltd Jun 2020 - Apr 2021Sydney, New South Wales, AustraliaAs a UX consultant, I am in charge of establishing the guidelines of the research area, and working frameworks for the UX / UI team of Victoria, New South Wales, and Queensland.- Create a framework based on bootstrap (styles, elements, and components based on atomic design) that was later used to redesign the Episerver library- Create the base of UX tools such as Foreign correspondent, Focus group, Usability testing, Workshops, etc. -
Senior Ux DesignerFlamingoai Jul 2019 - May 2020Sydney, Australia -
Lead UxCardumen Latam Sep 2015 - Apr 2019Santiago, ChileAt a strategic level:- consultancy activities for process development (mapping scenario, workshop, interviews, etc.)- permanent consulting servicesUX - CX - AI- development of digital projects since its inception (from research to the complete strategy of UX)- generate guidelines for evaluations and the development of these- Carry out analysis of surveys and activate results of said evaluations always considering the business and the client- Wireframes- wireflows, ai maps- ensure the guidelines issued at the start of the projects regarding the UX to achieve a good digital experience on all channelsTools / methodologies- Usability / guerrilla test and in depth- A / B Testing, analysis of metrics and conversion objectives.- Heuristic of usability and usability analysis (Expert Review- Benchmarking- Interaction design, navigation flows, wireframe design and navigable prototypes.- Journey Maps / Blue print maps- Design of Journey Maps, empathy maps and evaluation of services from the Design Thinking methodology.- HCD / design thinking- Work under the Sprint Design methodology- Work under the Scrum methodology framework- Design Persona- Workshops (Inception, Value Proposition Canvas, Golden Circle)- Affinity Map- Empathy Map- Mind MapSome clients: Santander Afp Habitat, VTR, Provida, State Bank, General Treasury of the Republic, Ripley, WOM, Lipigas-----------
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Consultant Interaction DesignerGrupo Ingenia Chile Mar 2014 - Nov 2014Santiago ChileBuild a laboratory user experience, developing tools that are commensurate with the project process (from inception) to its end.The main goal is to create experiences based on studies that are valuable to our users and clients.we work with Movistar (one of the biggest Telco in Chile) and they needed a partner to validate their UX process. Our Lab provide them the methodology and tested all the possible ideas that the Movistar team proposed at the moment /Construir un laboratorio de experiencia de usuarios, desarrollando herramientas que sean acordes al proceso de un proyecto (desde su inicio) hasta su termino.El objetivo es crear experiencias en los usuarios basados en estudios que sean valiosos para nuestros clientes.Algunos clientes: Movistar, Aseguradora Magallanes, Metrogas
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Interaction Designer / Diseñadora De InteracciónCardumen Jun 2012 - Feb 2014Santiago, ChileMy work is to create interfaces that are capable of being used by almost all audiences, prioritizing usability and business objectives.Some of the things I do in my work:-Architecture Information (prototyping, maps, rising at a conceptual level)-Usabilidad (Test of users, heuristics, constant reading)-Management Project (estimation, tracking, see the final product is consistent with what you think about the stage architecture)/Mi trabajo es crear interfaces que sean capaces de ser usadas por casi todo tipo de público, priorizando la usabilidad y el fin de un producto-servicio.Algunas de las cosas que hago en mi trabajo:-Arquitectura de Información ( prototipado, mapas, levantamiento a nivel conceptual)-Usabilidad ( Test de usuarios, heurísticos, lectura constante)-Gestión de Proyectos (estimación, seguimiento, ver que el producto final sea acorde con lo que se piensa en la etapa de arquitectura)
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Graphic DesignerCardumen Dec 2011 - Apr 2012Santiago De Chile
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Assistan Professor / Profesrora AsistenteE[Ad] Escuela De Arquitectura Y Diseño Pucv Mar 2011 - Sep 2011Viña Del Mar
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Research / InvestigacionE[Ad] Escuela De Arquitectura Y Diseño Pucv 2010 - 2011Viña Del Mar, Chileresearch and serve on the editorial team
Sandra Gatica Skills
Sandra Gatica Education Details
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Ux Research -
Information Technology
Frequently Asked Questions about Sandra Gatica
What company does Sandra Gatica work for?
Sandra Gatica works for Toptal
What is Sandra Gatica's role at the current company?
Sandra Gatica's current role is Senior UX Consultant at Toptal.
What is Sandra Gatica's email address?
Sandra Gatica's email address is sg****@****ail.com
What is Sandra Gatica's direct phone number?
Sandra Gatica's direct phone number is +56 2 2719*****
What schools did Sandra Gatica attend?
Sandra Gatica attended School Of Visual Arts, Pontificia Universidad Católica De Valparaíso, Universidad Tecnológica Metropolitana.
What are some of Sandra Gatica's interests?
Sandra Gatica has interest in New Methodologies, New Technologies, Read, Arts.
What skills is Sandra Gatica known for?
Sandra Gatica has skills like User Experience, User Centered Design, Usability, Information Architecture, Wireframes, Interaction Design, Web Design, Omnigraffle, User Interface Design, Digital Strategy, Wireframing, Persona.
Who are Sandra Gatica's colleagues?
Sandra Gatica's colleagues are Dani Freidus, Daniel Guilarte, Marina Alavanja, Chris Kottaridis, Arman Sujoyan, Piotr Niełacny, Dennis Kariuki.
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Sandra Gatica
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SANDRA GATICA
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Sandra Gatica
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