Sandra Gisler Email and Phone Number

As a marketing consultant with over 20 years of corporate experience, I specialise in driving marketing excellence and integrating generative AI to revolutionise business operations. My expertise spans top-tier brands at Heineken and Mars, where I have developed and executed impactful marketing strategies and capability programs.I partner with businesses of all sizes, offering tailored solutions to enhance brand visibility, streamline operations, and achieve sustainable growth… Show more As a marketing consultant with over 20 years of corporate experience, I specialise in driving marketing excellence and integrating generative AI to revolutionise business operations. My expertise spans top-tier brands at Heineken and Mars, where I have developed and executed impactful marketing strategies and capability programs.I partner with businesses of all sizes, offering tailored solutions to enhance brand visibility, streamline operations, and achieve sustainable growth. My services include:- Marketing Strategy Development: Crafting comprehensive strategies to boost brand presence and drive market growth.- Generative AI Integration: Implementing cutting-edge AI solutions to optimise efficiency and productivity.- Customised Consulting: Providing bespoke advice to meet unique business needs and objectives. Show less

Led major global projects, including the development of a new category framework and a training on data usage in marketing. Managed a network of marketing professionals across Europe, achieving impactful results.

Led international training program development, facilitated brand manager workshops, and spearheaded global digital marketing initiatives. Recognized for driving collaboration, innovation, and delivering measurable global success

In charge of the Local Brands portfolio, including the biggest brand Eichhof and Calanda the big national brands, Project Leader of the Packaging Re-Design Project for Eichhof and Calanda with a large cross functional team, Strategic support and leadership for Eichhof Retro and Calanda Glatsch product and campaign development, led a team of 4 Marketers, Media Manager for the total brand portfolio of Heineken Switzerland with a focus on building capabilities in Digital/Social Media

Led Packaging Re-Design project for Calanda and managed different stakeholders (agency, management team, consumer), Defined & led the innovation project for Calanda in collaboration with CMI and a cross functional team, Developed and implemented the award winning Calanda Uefa Europa League campaign, Led and developed Junior Brand Manager

Full responsibility for Global Brands (Desperados, Sol, Affligem)Active collaboration with different Opcos to learn, share and re-apply as well as building synergies (e.g. agency), Grew business on Desperados double digit year on year, Defined the clear role of Desperados & Sol within portfolio project, Developed Desperados Game Changer plan for Switzerland

Grew business on Desperados double digit year on year, Defined the clear role of Desperados & Sol within portfolio project, Developed Desperados Game Changer plan for Switzerland, Led the launch of Sol in the Swiss market, Led and developed Junior Brand Manager

Took an active part in the re-launch plan of Desperados in Switzerland including the development of the marketing plan and the establishment of the On-& Off Trade plan, Established the new strategic partnership campaign on Desperados, Developed and established On Trade distribution strategy, Led and developed four Brand Champions

Led end-to-end product development, from ideation to launch, while also addressing supply chain disruptions for seamless production and delivery. Analyzed sales data and KPIs to optimize product assortment, pricing strategies, and promotional campaigns.

Contributed to campaign development, handling market research, strategy formulation, and material preparation. Provided crucial administrative support, coordinating meetings, managing schedules, and maintaining marketing databases. Held full responsibility for Ebly in Switzerland, overseeing campaign development, execution, and performance tracking.

Managed all aspects of Point of Sales material and in-store promotions, from concept to implementation, driving brand visibility and sales performance. Coordinated in-store promotions and fostered productive internal stakeholder relationships to align strategies with business objectives.

Kept product knowledge current to offer precise recommendations to customers. Managed sales-related administrative tasks, including promotion planning, sales tracking, and report preparation. Supported Key Account Managers in crafting annual presentations and strategic client engagement initiatives.

Handled order processing, returns, and exchanges with accuracy and timeliness. Facilitated efficient communication between customers and various departments to resolve issues promptly. Maintained meticulous records of customer interactions and transactions, contributing to continuous service improvements.