Sandra Hemonnet Email & Phone Number

Valencia

I am responsible for Marketing campaigns and strategy, addressing Network Equipments Manufacturers (NEMs), components vendors and labs worldwide needs, in charge of:- Marketing plan- Lead generation campaigns- Development of positioning and messaging - ABM strategy- New product launches- Marketing in events : small/niche events and major events WW i.e OFC, ECOC, CIOE- Market intelligence- Follow-up of the Digital strategy (nurturing, SEO, web site, ...)- Public relation plan (Media, press releases, social media)I am working very closely with the business unit / Product Line Manager and the Marketing team for execution of the plan, and with Partners (distributors and technical partners i.e system integrators) I am also strongly involved in EXFO local activities, participating to the development of the employer brand strategy in EMEA.

Valencia

In the team Corporate Communications, I am responsible for:- centralizing the relationships with industry analysts for EXFO group- market and competition intelligence in Service Assurance and Test&Measurement (vendors' information, market trends, specific studies) - realization of case studies/success stories- organization of European specialized events (such as conferences, customer conventions)

Valencia, Spain

In the team Customer Marketing and Communication, I am responsible for:- market and competition intelligence (vendors' profile, Market share, benchmark) for Astellia Group, working on Astellia market positioning in general and by BUs/products- relationships with Analysts- Win & Loss analysis to leverage lesson learned and good practicesI am contributing as well to the- realization of case studies/success stories- organization of specific events (like Astellia customer convention center, conferences and shows)

Valencia Spain

Main tasks of the previous positionand in charge of the integration of Astellia Telecom Spain (new name of Ingenia Telecom) in Astellia Group:- integration of the processes through coordination of workshops- daily collaboration with local team- coordination of meetings between Spain and France

Région De Rennes, France

In charge of:- partnerships Marketing with 3-rd parties- good knowledge of the Astellia environment (market, competitors, partners,...)- contribution to strategic marketing- providing analysis for M&A opportunities

Région De Rennes, France

In charge of partnerships with 3-rd party companies and responsible for the good knowledge of Astellia environment in Marketing department

Paris - Boulogne

Business Unit "Digital TV and Set-top boxes"In charge of Competitive and market Intelligence to support Strategic Marketing and Business development activities.

Région De Rennes, France

Business Unit 'Digital TV and Set-top boxes'In charge of :- product marketing for products introduction and promotion- participation of the set-top-box (STB) division on Thomson booths at Events - i.e IBC, NAB, CEBIT- market and competition analysis

Master Of Arts (M.A.), Marketing And Management Of High Technologies

Activities and Societies: strong involvement in several associations, including Sup de Coeur, Sidagit (President), sports (Volley.

Bachelor'S Degree, Business/Commerce, General

Bachelor Of Arts - Ba, Business International

One semester of study in Laurentian university (Sudbury-Canada), partner of ESC Rennes School of business to perform a BA. Several courses.