I’m a dynamic and passionate UX researcher and designer with demonstrable expertise leading complex projects on a variety of disparate products. I thrive when undertaking challenges and learning something new. I’ve enjoyed building my skills to enable me to add value across web and mobile platforms, B2B and B2C settings and be able to adapt to new industries quickly. I’m innately analytical, implementing a methodical approach to UX, and utilising data to improve processes, make recommendations and drive development. I believe in creating cultures of continuous improvement, fostering collaborative partnerships to achieve objectives.
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Senior Ux ResearcherU.S. News & World ReportMadrid, Es -
Freelance Ux ResearcherStudio Herrera Dec 2021 - PresentAmsterdam, North Holland, NetherlandsAchievements:- Conducted 100+ moderated user interviews and 300+ unmoderated user interviews, leading to a 56% improvement in usability. - Synthesized research findings into actionable reports and identified new product optimizations, leading to a 95% increase in average time on page, 71% increase in users, and a 57% increase in page views year over year.
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Product DesignerVoice123 Jul 2020 - Nov 2021Top Achievement: designed a new endorsements feature that resulted in a 10x increase in K-factor -
Ux ResearcherVoice123 Nov 2018 - Jul 2020RemoteAchievements:- Led the UX research strategy, planning & execution of a platform rewrite that resulted in an 85% increase in revenue year over year. - Improved user screening and recruitment process which lead to a 2x increase in the number of user interviews booked. -
DesignerSit Spain Feb 2018 - Aug 2018Madrid Area, Spain -
Senior Project CoordinatorGtm Architects Jul 2013 - Dec 2016Bethesda, Md, U.S.A.
Sandra Herrera Skills
Sandra Herrera Education Details
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Product Design -
Interior Design -
Spanish Language And Literature
Frequently Asked Questions about Sandra Herrera
What company does Sandra Herrera work for?
Sandra Herrera works for U.s. News & World Report
What is Sandra Herrera's role at the current company?
Sandra Herrera's current role is Senior UX Researcher.
What schools did Sandra Herrera attend?
Sandra Herrera attended Ied Madrid, Virginia Tech, Virginia Tech.
What skills is Sandra Herrera known for?
Sandra Herrera has skills like Autocad, Sketchup, Construction Drawings, Ff&e Specifications, Space Planning, Adobe Photoshop, Adobe Indesign, 3d Rendering, Microsoft Office, Design Research, Interior Design, Client Relations.
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1mincetur.gob.pe
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Sandra Flores
Ceo, Reading And Beyond | Passion For Meaningful Community Work & Social Change | Leading Organizations To Embrace A Lens Of Equity And Leverage The Transformational Power Of CommunityMetropolitan Fresno5fresnoregfoundation.org, teensuccess.org, rhainc.com, rhainc.com, readingandbeyond.org -
Sandra Herrera
Washington Dc-Baltimore Area
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