Follow up of the day to day business of the allocated categories. Start up negotiations.

Interim Manager since 2009Company owner of BaSaLT Consulting since 2015Principal areas of practice : Category management : determine assortment, develop new product concepts, selection of new product proposals (seasonal assortment), packaging, manage shrink Communication planning + roll outPromoplanning : negotiate promo tactics, prices, volumes Brand ManagementProject management Business Analyst Media planning in professional magazines E-business development, roll out to different channels & marketing Coaching Portfolio as interim manager : Dr Oetker - Delhaize - Vemedia - Penotti - Ecover - Vlaamse Visveiling - Milcobel

Day to day follow up, negotiating promotions and working on projects for the categories fresh pizza, snacking, fresh pasta & sauces, pasta meals.Follow up of the tender for food of the world meals. Selection and development of the brand for the end of year meal assortment for traiteur. Weekly analysis of the results + work out actions where required.

Working with Nielsen Nitro and company data to : Analyse the promo's at different customers : return on investment, uplift, what tactics work, should we increase / decrease number of promo's on specific segments etc.... Optimalisation of assortment with the customersPlano analysis : are my products represented fair share

Get familiar with the particularities of the market in disposable packaging in the food market : legislation on single use plastics, the broad range of alternative materials for plastic, what is compostable, recyclable, …. Rationalization of the disposables based on global tenders, legislation, customer requirementsParticipating to the global tender for chemical cleaning productsReview of the road to market for the non food articles at Sodexo. Negotiation of price increases and implementation.Very close contact with suppliers to solve logistic issues, find alternative products, tendering, pricing. Tendering the office equipment category to determine the new preferred supplier, negotiation of prices and contract, determination and rationalization of the assortment

Key responsibilitiesGet familiar with the particularities of the market in mobility tools for people with mobility issues, the decision making procedures, …. Brainstorming and development of the 2022 business planAnalysis of the figures and preparation of budgetsRationalization of the product range : reduce number of products & suppliersNegotiations and consultations with suppliers regarding delivery terms, product range, price changes, promotional campaignsClose communication with marketing & the sales team in working out events and other actions to boost the business.

Managing the furniture range: deciding on new furniture, removing slow movers. Setting prices & margins. Deciding what articles need to be published in the Unigro paper catalogue (new catalogue every 2 months) + determine actions on what articles. Deciding which articles need to be merchandised online. New merchandisng actions every 3 weeks.Monitoring the Otto product range (80,000 items): prices, online presentation, customer queries, .... Contact with Germn colleagues on a weekly basis looking for constant improvement of the procedures. Monthly reporting for Unigro and Otto articles, online and catalogue sales. Taking actions to achieve the KPIs: lowering prices without jeopardising margins, optimising the stock together with colleagues of ordering .... : pushing certain articles to the top of the website, putting certain articles into action. In close contact also with the colleagues from marketing and communication looking for extra business and eye catching actions online.

Learn to work with Power BICreation of field sales dashboards in Power BI & Excel. Creation of dashboard for management in Power BI with automatic updateData analysis of retailers results and link it to dashboards in Power BI. Stopped due to Corona crisis that postponed different projects.

Category Manager Grocery : soups, condiments & sauces, oil & vinegar Non-food : perfumery, fem- & baby care, baby food & GMS : toys, plastics, textileFresh : cheese.Key Responsibilities* Analysis of the assortment ( shrink, margin, sales evolution, SWOT) & promotions (uplift, promo pressure) and campaigns ( turnover, success rate, added value)* Decision taking on for new product development (private label) : decide what product – packaging – price – storytelling based on the category development strategy & the market needs.* In close contact with suppliers for the selection of new A-brand articles and seasonal collections in baby textile, toys, panties & kitchen & bathroom linen.* Follow up of the daily business : solve problems, take decisions to get things done. Full focus on result.Category Specialist Grocery : hot beverages, chocolate, confectionery, biscuits, soups, condiments & sauces, oil & vinegarNon-food : perfumery, fem- & baby care, baby food Fresh : fresh vegetables, meat, fish.Key Responsibilities* Challenge & negotiate with NB suppliers for promo exclusivities, stronger tactics to create a promoplan that support the category targets. * Forecasting of promo results & close follow up of product availability with colleagues from ordering. * Negotiation with promoteam to defend the actions selected to assure a maximum promo result per week . * Analysis of the promo and category results and adapt the promoplan where necessary. * In the fresh department we determined ourselves the promotions and we negotiated the quantities required and price reductions with the suppliers. CoachingTraining of many new category specialists and category experts.

* Development of Fish2know4professionals project with VLAM, VLV & ILVO commissioned by the Flemish government.Goal : inform professionals on the variety of fish to avoid overfishing of some species. o Creation & development of communication tools together with photographer & designer agency o Development of a website, content management like developments in the fishing industry, recipes with broad range of fish species o Organize workshops for professionals about the fish auction, the problems of overfishing, recip with different fish species, * Work on OoLaVis ( mission of the Flemish government) project to promote the “Ostend Nephorps” towards the national & international retail.

I have done this for several companies (Peeters Duo Penotti NL - Ecover & Milcobel) in a mission for Tradelift* Analysis of sales results, Nielsen data & promotion* Preparation of Business reviews : powerpoint presentations* Determine promoplans for different retailers & follow up. * Development of shelf plans .

Marketing, communication & media plan gourmet Belgium Coaching 1 personReporting to Gourmet sales manager

Determine brand strategy & development of brand book CallebautReporting to Marketing Manager

Development of website for online service digital photogaphy for Spector & roll out to different channels : Photo Hall, Extrafilm, Maxicolor based on their business.Development of e-marketing plan for Spector website & digital services.Search for affiliate programs.

Responsible for developmenth & growth of my category : digital photo cameras. Incentives, product folders, advertising (+ mediaplanning), product promotions - new product proposals

In charge of marketing budgets negotiated with suppliersDevelopment of marketing plan : loyalty programs, incentives, product catalogue, direct mailings. Mediaplanning in IT professional magazines. Development, co-ordination & implementation of Actebis dealer days event, participation to IT fairs. Coaching 2 people. Reporting to MD Belgium