Sandra Higginson Email & Phone Number

Solihull, West Midlands, United Kingdom

As part of the national packed cement sales team for the leading “Blue Circle" brand I managed a portfolio of branches within the building merchant sector delivering revenue of c£27m. Working in conjunction with external Account Sales Managers to maximise sales opportunities for volume, revenue and product mix by developing and having deep understanding of our customers’ business, their competitive landscape and key priorities.Developed a strategic call plan by using account and product knowledge to ensure the highest level of customer satisfaction whilst identifying additional revenue and upselling opportunities by using data from sales out and forecasting reports, customer stock levels and historical sales dataConstantly exceeded targets for the past five years creating additional revenue by upselling “Value Added Range” of products on existing orders (c £319 k for 2019)Actively sought and identified new business leads for external Account Managers resulting in c£250k additional revenue, by researching the UK market for areas of growth, targeting new leads and following up lost and dormant accounts who had not ordered within a six month periodDeveloped innovative sales promotions with key decision makers to encourage growth in product lines resulting in 20% uplift on sales out from branchesDeveloped a streamline process for a new contract c £1.5m to ensure timely delivery of orders in line with customer specific packing requirements thereby ensuring smooth transition from order processing to production to customerAs CRM sales database “champion” utilised system to develop report to track opportunities and leads for new business used by all members of the sales team to efficiently capture new businessManaged Technical Helpdesk function, recommending products to increase sales, responding to customer queries and complaint resolution

Meriden