Creappetit specializes in the development and production of the most exhaustive range of frozen desserts and patisserie products in Europe. In addition to an extensive standard range, Creappetit’s strength lies in the ability to develop bespoke products that cater to the needs of a client’s specific market. Their clientele cover the complete spectrum from boutique niche brands to well-known multinationals. Creappetit has built its reputation in the pastry industry as a specialist in the production of private label products for the foodservice industry, retail & in-store bakery, institutes (schools, hospitals, military) and freezer centers.* Lead the company’s sales growth and customer relationship strategies * Main responsibility is to strengthen Creappetit’s market position with European accounts * Responsible for selling our products & concepts to international (key)customers by anticipating their needs and building long-term relationships * Lead the Export Sales & Marketing department* Lead the identification and development of opportunities with accounts. Development and implementation of annual customer strategy plans* Providing commercial direction to R&D and establish teamwork and communication between Creappetit and the customer* Lead marketing and communication. Provide information by collecting, analyzing and summarizing market information, competitive intelligence and product trends* Participate in strategic annual and long-term planning

Seeking reliable suppliers and maintaining strategic partnerships to provide quality goods at reasonable prices. Negotiating prices and contracts and solving operational challenges.

Managing all marketing activities for the company. Developing the marketing strategy in line with company objectives. Coordinating marketing campaigns, product photoshoots, creating a company catalogues, presentations and newsletters and organizing fairs & events.

Responsible for achieving sales results, reporting of operations and ensuring strategy and optimizing procedures within the department. Performing market research, analyzing consumer trends, acquisition of new customers and expansion of international customers. Supervising of activities and motivating and training employees to achieve personal and team results

Responsible for the overall well-being of the company's operations. Determine needs within the company and connect people to work together to solve problems as they arise.Management of different departments within the company. Driving employees and leading performance reviews, to ensure engaged and skilled workforce.Analysing and improving organisational processes, overseeing HR duties such as attracting talent and work to improve quality, productivity and efficiency. Making decisions geared toward the company's best interests.Creating a productive and happy working environment by clear communication, trust, guidance, showing appreciation and fun.

Responsible for a part of the company's in and outside sales on an international level. I traveled regularly abroad in order to visit customers, focus on finding new potential customers and promoting and selling our desserts & pastry products. Making price offers, negotiating pricing, coordinating new product listings and service my international accounts with all incoming questions, complaints etc, Staying on top of my customer needs by maintaining a high service level I ensured the future sales.

Providing administrative support to the commercial front office. Working behind the scenes to ensure the smooth running of the commercial department, preparing price offers, sending samples, preparing products specifications & presentations and supporting the customers with all incoming questions. Developing a marketing plan to renew the corporate identity of the company with a new logo, website, catalogue etc.