Responsible for the development and implementation of brand marketing programs in the media for B2B clients ensuring an integrated approach to create balanced programs that enable clients to build their brands.Management and implementation of the research function including but not confined to customer focus surveys ,competitor visits and analysis of collected information.Providing a bridge between client programming and sales by cordinating all administrative marketing activities and cultivating viable relationships with clients.Brand campaign and communication management including management and monitoring of all client on- air campaigns and guidance to clients on the optimal strategy to utilize.Managing the sale of advertising space to corporate clients in tandem with media campaigns to achieve desired brand results.

Planning and Buying Media.Preparing and presenting Rationales.Identifying and articulating market and consumer requirements.Identifying target audiences and analysing their behaviours,characteristics and media ahabits.Responsible for development and implementation of media srategies and schedules for coperate clients to ensure optimum reach during contracted period.Continous research of media placements,planning and sale of advertising space.Developed and maintained strong media relations to ensure strategic media engagement to drive consistent,positive media coverage and grow the brand through continous brand profiling.

Preparation of Training reports and Reviewing assignments given to the trainees.Background document preparation for trainees within East Africa Region namely:-(Kenya,Uganda,Ethiopia,Somaliland,Somali and Tanzania).Provide trainees with guidance to complete assignments in a timely fashion.Participating in the development of management.