• Lead holistic media measurement, focusing on digital media measurement for Meals and Baking Operating Unit.• Consult and build digital media test designs and analyze results for cross-platform media insights.

• Created consumer profiles/personas, partnered with vendors to conduct consumer surveys and interviews, and incorporated consumer trends across 4P strategies across 8+ brands in 4 categories on an on-going basis.• Piloted CMI and Digital Marketing team’s partnership on prioritizing target audiences and messaging for online advertising A/B test; resulted in better informed test design and identification of cross-portfolio advertising synergies.

• Built consumer empathy, create consumer personas and translate consumer trends into actionable insights across 4P strategies for convenience channel’s snack bars and food service business.• Designed and executed consumer research plans and lead the cross functional team through consumer learning sessions including product innovation/improvement brainstorm sessions and packaging design evaluations.

• Analyzed syndicated data from Nielsen and Euromonitor to provide periodic and ad-hoc market performance insights across global product portfolio of 20+ categories for key stakeholders in brand management and corporate strategy.• Delivered foundational overviews and strategic insights to marketing, consumer insights and finance teams by consolidating and translating disparate data sources into cohesive narrative.

Marketing Research & Consumer Insights• Led a year-long research project by planning and executing field experiments that utilized A/B tests to evaluate differences in negotiation outcomes between professional and amateur users on Airbnb.com. Developed multivariate logistic regression models to analyze over 700K data points, and wrote a 30-page insights report.• Synthesized and presented research findings on the Airbnb experiment at the 2017 American Marketing Association Conference–one of the largest marketing conferences in North America. • Designed and presented research project plans including surveys, behavioral lab experiments, and statistical modeling for topics in marketing strategy and consumer behavior.Marketing Analytics & Strategy• Used STATA and SAS to analyze trends, such as changes in brand equity or ROI, combined insights from publications, and summarized key findings on a weekly basis as part of doctoral level training on marketing strategy and branding.• Guided and evaluated marketing capstone projects in which more than 40 undergraduate students partnered with local businesses to increase their online and offline brand awareness and revenue.

Teamwork & Project Management• Managed Target’s $100M+ private brand children’s basic apparel business by owning global vendor partner relations• Collaborated with Merchandise Planning, Product Development, Product Safety & Quality Assurance, and Transportation teams through five product cycles per year to source and execute production for over 300 SKU's to 1,800 Target stores nationwide. • Implemented and executed a joint forecasting process to align vendors' production planning with Target's business strategy. Resulted in a successful negotiation of $9M in supply chain flexibility to protect profits against volatile sales.Problem solving• Drove an 80% reduction in domestic inventory liabilities from $1.5M to $300K by evaluating inventory strategy and negotiating reverse-consignment terms with overseas vendors.• Maintained the average in-stock level above 88% during delivery slowdowns (projected to be around 75%) due to West Coast port labor strikes by proactively pulling up PO's by two weeks and re-routing them to other ports.Leadership• Forecast Subject Matter Expert: Led children's apparel team through monthly and quarterly forecasting of $800M+ in annual inventory receipt dollars; addressed discrepancies between planned and actual sales amounts for over 10 product categories.• Asian Business Council Board Committee: Organized companywide events to educate and celebrate Asian culture.

● Examined global trends in securities market regulation set by regulatory institutions such as the SEC, and created monthly reports that were distributed within four departments of Market Oversight Division.● Researched patterns in unfair trading practices such as high-frequency trading and insider trading.

● Assisted strategic financial planning for clients by analyzing their financial goals and withholding assets. ● Researched and organized financial markets data such as the performance and risk of securities.