Sr Marketing Director
Current
Jun 2023 - Present
AeroLeads people directory · profile
Sandra Kirkpatrick Email & Phone Number
Sr. Marketing Director at Barcel USA
at
Barcel USA
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Sr. Marketing Director at Barcel USA
Location
Frisco, Texas, United States
Who is Sandra Kirkpatrick? Overview
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Quick answer
Sandra Kirkpatrick is listed as Sr. Marketing Director at Barcel USA at Barcel USA, based in Frisco, Texas, United States. AeroLeads shows a matched LinkedIn profile for Sandra Kirkpatrick.
Sandra Kirkpatrick previously worked as Sr Marketing Director at Barcel Usa and Marketing Director at Barcel Usa. Sandra Kirkpatrick holds Organizational Design For Digital Transformation, Business, Management, Marketing, And Related Support Services from Mit Sloan School Of Management.
Company email context
Email format at Barcel USA
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Barcel USA
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Profile bio
About Sandra Kirkpatrick
Marketing professional with 14 years of experience in global mass consumer products and services. I count with solid knowledge in product launching, digital strategies and market research & analysis. Results- oriented with strategic vision. I am known to be committed, enthusiastic, with strong ethics and solid communication skills.
Current workplace
Sandra Kirkpatrick's current company
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11 roles
Sandra Kirkpatrick work experience
A career timeline built from the work history available for this profile.
Marketing Director
Nov 2020 - Jun 2023
Marketing Manager
Marketing Manager for Salty Snacks Category in USA.Responsible for:- Long term strategy development for all Salty Snacks sub-categories and brands, including award winning and double digit growth: Takis- Annual brand plans- Media investment and agency management- Budget control- Product development- Consumer research and market analysis for potential.
Jul 2017 - Nov 2020
Marketing Manager
Jul 2017 - Nov 2020
Marketing Manager - Grouper
- Global Takis brand management ensuring correct execution of brand positioning and assets throughout the countries.- Consumer and market analysis for potential countries.- Participation and support in the launching of Takis Canada, training the local team to ensure full brand understanding.- Product Placements management in music videos for Takis with a.
Apr 2016 - Jul 2017
Marketing Manager (Suburbia)
- Responsible for developing communication strategy according to the business plan and strategic pillars, with consistency throughout media.- Development and implementation of campaigns (SS and FW) based on market information (ANTAD, BrandTrack and qualitative studies)- Media Management (360° Plan)- Responsible for the launch of the new Credit Card.
Jul 2015 - Mar 2016
Marketing Specialist (Suburbia)
- Creating and executing plans for strategic brand alliances such as: Levis, Disney, Universal, Mossimo, Oggi, Furor amongst others, generating additional advertising valued in $1 MM USD, such as:- Partnerships with:o Disney to drive category growth by a seasonal promotion “Win a trip to Orlando”o "Expo tu bebé y tú” driving additional sales of $10K USD in.
Oct 2013 - Jul 2015
Marketing Analyst
(Bleach, Specialties, Wipes, Laundry Additives & Cleaning Utensils)- Planning and development of Digital strategy including launching the website and social media.- Public Relations strategy execution, for the new campaign “Mujeres Fuertes, Mujeres Clorox”- Participation in the launching of new cleaning utensils portfolio with ATL campaign gaining 3% SOM.
Apr 2012 - Sep 2013
Import Sales Analyst
- Generating and executing the marketing plan for new categories (dressings), launching USA’s No.1 Ranch dressing Hidden Valley and BBQ Sauce KC Masterpiece through a new distribution model.- Alignment to Corporate strategy and relevant execution in local market.- Marketing plans with cross functional work to ensure execution- Development of POP Materials.
Jul 2011 - Apr 2012
Marketing Trainee
- Supported Clorox Intercompany program with Walmart (CIC) to launch US brands in Mexico.- Participation in the launching of USA's No.1 charcoal brand, Kingsford considering the right assortment & pricing per channel.- Participation in the launching of GLAD plastic containers, bags & wraps, with cross functional areas. The brand became one of the top.
Jun 2010 - Jun 2011
Customer Communication Trainee
- Printed communications coordination & development of such as "Preview Centurion" and "Expressions".- Monthly promotion e-mailing development.- Promotion website development and maintenance.
Aug 2009 - Jun 2010
3 education records
Sandra Kirkpatrick education
Organizational Design For Digital Transformation, Business, Management, Marketing, And Related Support Services
Mit Sloan School Of Management
Specialty In Strategic Brand Management
Universidad Panamericana
Degree In Business Administration And International Business
Universidad Panamericana
FAQ
Frequently asked questions about Sandra Kirkpatrick
Quick answers generated from the profile data available on this page.
What company does Sandra Kirkpatrick work for?
Sandra Kirkpatrick works for Barcel USA.
What is Sandra Kirkpatrick's role at Barcel USA?
Sandra Kirkpatrick is listed as Sr. Marketing Director at Barcel USA at Barcel USA.
Where is Sandra Kirkpatrick based?
Sandra Kirkpatrick is based in Frisco, Texas, United States while working with Barcel USA.
What companies has Sandra Kirkpatrick worked for?
Sandra Kirkpatrick has worked for Barcel Usa, Barcel S.A. De C.V., Walmart, The Clorox Company, and American Express.
How can I contact Sandra Kirkpatrick?
You can use AeroLeads to view verified contact signals for Sandra Kirkpatrick at Barcel USA, including work email, phone, and LinkedIn data when available.
What schools did Sandra Kirkpatrick attend?
Sandra Kirkpatrick holds Organizational Design For Digital Transformation, Business, Management, Marketing, And Related Support Services from Mit Sloan School Of Management.
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