Sandra Koh Email & Phone Number

I am a research specialist that draws on my analytical and psychological skills to help organisations make strategic decisions. I have experience across both qualitative and quantitative research and am passionate in understanding how we can influence and shape human behaviors to ensure business growth. I enjoy analysing and transforming data into strategic insights, creating a story that provides recommendations to businesses that will ultimately lead to them achieving their goals. I have experiences in leading large scale research programs such as brand trackers, multi-markets shopper studies, journey mapping, customer experience research, creative, campaign evaluations and ad hoc thought leadership studies. I have worked in a myriad of industries such as technology, finance, FMCG, shopping and retail, travel and media. My key skills include building strong relationships with key stakeholders, delivery of end to end research, leading multi-markets studies, retention and expansion of projects, using multiple data sets and quantitative/qualitative integration. Technical skills that I possess include Q and SPSS for data analysis, SQL, Microsoft Office Suite and Google Suite.