Sandra Leonhard Email & Phone Number

London, Gb

Reevoo is Euope’s leading provider for social commerce solutions. Reevoo’s social commerce services have been deployed by more than 140 leading brands including Sony, acer, Orange, Best Buy, Tesco, KIA and Volvo.

TUI is Europe's leading travel group with over 17bn Euro annual total transaction value. As an integrated travel group, TUI's brands offer the complete range of services associated with holiday and travel. TUI's three business sectors TUI Travel, TUI Hotels & Resorts and Cruises form the World of TUI. Reporting directly to the CEO with the groupwide responsibility across all geographical markets and all business sectors for online revenue growth, digital strategy, digital transformation, eCommerce, Global Partnerships, Online in Emerging Markets, M&A, digital start-up businesses, mobile, social media, traffic acquisition & internationalisation

Responsibility for Online Strategy for TUI Travel PLC; eCommerce; P&L responsibility; Mobile, SEO, Online Marketing; Social Media; M&A activity for online businesses; Internationalisation of businesses in UK; Germany; Russia/BRIC; France; Netherlands directly reporting to PLC Board

Cheqqer is an independent holiday planning website where likeminded travelers exchange holiday recommendations and experiences on where to go and what to do. Cheqqer is a technology start-up operating on basis of media sales.Development, launch & management of web and mobile activities in NL & Spain – Successful Launch, first to market to launch full Facebook Open Graph integration, 40% of traffic from organic, etcB2B review platform in 6 languages for TUI Travel PLC accessing >30m customers – Increase of authentic customer reviews to >2m from within TUI Travel customersStandalone Business Unit – Recruited & Managed international Cheqqer team and build team culture around innovation, creativity, motivation and strong business results

Hannover, Lower Saxony, De

TUI UK is part of TUI Travel PLC, an international leisure group of companies incorporating Thomson and First Choice Holidays. Responsibility for the development of TUI’s largest B2C web platform with over £1bn revenue. The platform is still in place powering eg www.thomson.co.uk; etc. In addition, responsibility for the development of TUI UK’s first integrated lowcost & charter flights platform; hotel only and dynamic packaging platforms with core focus on onsite conversion maximisation across all traffic acquisition channels; product placement & upselling; backend systems integration and SEO.

Boulogne Billancourt Cedex, Fr

Responsibility for website development, CRM and online marketing for Renault UK to support product launches, car registration and new brand campaign (createur d’automobile) – Increased online marketing efficiency by >400% in terms of web user to test drive ratio. Responsibility for the development and rollout of new B2C web platform with the aim to communicate product features; build a customer database and increase test drive leads from the online. Definition and implementation of launch campaign for new site – Website was successfully launched in 3 markets based on single platform (UK, France & Germany). Successfully launched a used car locator integrating all UK-based dealer stock with test drive module and a WLB website for integration into corporate extranets.

Gb

Responsibility for website definition, design and development - Launch of first generation websites for LandRover, MINI, MG and RoverOwnership of online product, motorshow and launch communication incl video production as an integrated part of overall marketing mixOnline marketing and website content generation - Launch of Discovery 2 and Rover 75 campaigns (Revolution – Best integrated marketing campaign)On- and offline CRM activity for LandRover incl. owners programme Adventures - Launch of LandRover online owners club with integration into LandRover Experience CRM activity doubling the size of the database of customers actively engaging with the brand

Education record

Business

Education record

Education record