Sandra Lessa Email & Phone Number

* More than 20 years of experience working in advertising agencies as Neogama BBH, Salles D’arcy, Age, DM9DDB (DDB Brazil) and FCB Brazil.* Experience with local and global clients - Mondelez (Club Social/TUC and Oreo), Whirlpool (local brands: Consul, Brastemp and KitchenAid), Unilever (Kibon ice cream), Telefônica and AMBEV (local brands: Guaraná Antarctica and Sukita).* Skilled in managing cross-departmental teams and participating in the planning development for integrated projects (digital, BTL and ATL), advertising, direct marketing, merchandising and events.MAIN PROJECTS *Oreo Launch in Brazil*Club Social/TUC repositioning in Brazil, Latam, Italy and China, with Possibiland Campaign * Repositioning of Brastemp (Whirlpool white goods) with the “Brastemp, inspiration changes everything” campaign (On/Offline platforms).* Coordination of the first integrated Case “Sorriso” for Brastemp (on/offline platforms). One of the most studied cases in ambient advertising.Award: El Ojo 2011 – Gold Radio* Launch of Brastemp Built-in products with an online concert from Nando Reis (Brazilian singer) at YouTube home page. The concert was viewed by more than 15,000 people alive.* Repositioning of Consul (Whirlpool white goods), started in 2012.* Repositioning of Kibon, with the “Creamy World” campaign.* Repositioning KitchenAid brand in Brazil with the “Artistics Movements” campaign

Listed skills include Digital Marketing, Advertising, Marketing, Digital Strategy, and 9 others.

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  Metodista Univerity

  Advertising And Marketing