Sandra Lin Email & Phone Number

- Acquired 50+ channels, with 60% conversion rate and developed 5 strategic channels. Managed daily business, customer relationship, channel trainings, etc.- Organized folders, analyzed competitive products, located customers, optimized process, developed channels online and offline, was the team’s sales champion for 3 consecutive months, accounting for 72% of the team’s total performance.- Gathered data and conducted analysis on territories, industries, products, target customers for new product (electronic bill pledge), achieved sales of ¥1.35M online within 1 week, was the first person to launch the product, accounted for 57% of the company sales in that month.

Shenzhen, Guangdong, China

- Managed wine sourcing, 5 categories, 10+ brands, 30+ suppliers and 50+ SKU.- Supplier Management: development, confirmation, assessment, improvement, differentiated management.- Optimized product portfolio, centralized purchasing, and established sourcing and sales management system, annual sales up 10%, inventory cost down 15%, and profit up 5%.

Shenzhen, Guangdong, China

- Managed 1000+ SKU, 30+ categories, 300+ suppliers directly, annual sales around $540M.- Conducted deep dive analysis, identified and addressed issues on toys, infant consumable, celebrations and other products according to product life cycle.- Differentiated management on supplier, developed trust in strategic suppliers and increased the exchange and sharing of core information to avoid multiple predictions and reduce bullwhip effects.- Made decisions on order strategy, sales forecast, demand planning, order management, inventory management, exception management, global logistics, supplier management, etc.- Reduced enormous cost and streamlined the process of ordering, production, logistics, storage and communication based on supply chain management rules.