✦ SCOPE: Pioneered the launch of an e-commerce CPG brand including D2C and B2B. Championed efforts to fuel growth for the e-commerce CPG brand including product development, marketing strategy & implementation, digital advertising, website design, copywriting, and customer success management. Oversaw art direction and creation for the website. ✦ NOTABLE IMPACTS:➝ Innovated and created the brand from concept, launched the brand, and developed GTM strategies for new product launches. ➝ Established a recognizable, authentic brand style and aesthetic to differentiate proprietary products from the competitors in the CPG category. ➝ Created a brand strategy for building community and repeat customers, which included engaging with customers through storytelling and developing the brand identity through a brand story.➝ Conceptualized and designed marketing collateral including social media posts, marketing graphics, branding, and messaging. ➝ Developed Klaviyo email campaigns that yielded an average open rate of 43.1% and average click through rate of 3.72%. ➝ Exited and sold the business at a profit July 2022.

✦ SCOPE: Served as the project manager for institutional projects