Sandra Macphee Email & Phone Number

Canada

Provide strategy and sales leadership to a large team across Canada. Responsibilities include Enterprise customers through to Small. Also, a member of the senior leadership team of Grand & Toy.

Dunedin, Florida, Usa

Led an engagement at a US medical facility to improve financials by strengthening the product mix and increasing the client base. Recently completed an engagement at a Canadian insurance company to increase customer satisfaction and company image. Provided a detailed design and approach for the organization.

Canada

• Responsible for identifying, driving, and solutioning Canadian application outsourcing opportunities (AMS), leveraging a global delivery model and a strong portfolio of offerings.• Reshaped the go-to-market model to more effectively address the opportunity. Met profit and expense targets, and increased the pipeline of opportunities year to year.

United States

• Responsible for developing and executing a sales model to significantly increase IBM’s long term services contracts in the General Business space across North America. Specific focus was on identifying and driving new opportunities by working with the local sales teams in each city.• Drove over $1B in pipeline.

Canada

• Led IBM Canada’s General Business organization with over $1B in annual revenue and approximately 200 employees (and another 100 indirect employees within a matrixed environment).• Drove significant growth in revenue, profit, and signings across hardware, software, and services. Growth and market share performance for this division was in the Top Five country performances worldwide.

Canada

• Led a national team with the mandate to grow the services’ business for General Business.• Increased overall signings by +10% year-to-year and revenue by +15%. • Developed, implemented and owned the strategy and client relationship of a significant opportunity at a large Canadian private sector organization. Increased services revenue $8M year-to-year.

Canada

• Led a turn around of the Ontario sales organization to a high growth model. Created a high performance team by hiring the right people into the right roles; creating an environment of learning through education and coaching and; designing an inspired and motivated organization through rewards, recognition, and constant feedback program.• Drove double digit growth and created an environment where people wanted to work.• Received the 'People's Leadership Award’, in addition to making financial commitments. This award is nominated by one’s employees.

Canada

• Led Marketing Intelligence, Integrated Marketing Campaigns, and Advertising for IBM Canada. Executed the strategy and specific key initiatives for the Canadian executive team. Member of the IBM Americas Marketing Board.• Launched several initiatives that provided assistance to the sales organization, for example, local advertising, buying trends, and sales education.• Provided guidance to all marketing professionals across IBM Canada, ensuring the messages were consistent externally.

Canada

• Was requested by the Canadian General Manager to relocate to Manitoba to get the local performance back on track, and to enhance the working environment. Also assumed the responsibility of Site Leadership Executive, becoming IBM's local leader for the 600+ employees, as well as externally in the community.• Created a positive, high performing culture in both Manitoba and Saskatchewan. Led the team to double digit growth.

Canada

• Led the direct sales strategy for the IBM PC organization. Had responsibility for web presence and sales, 30 retail stores, the call center sales and service, and advertising and promotion. Executed the strategy of 'customer choice', leveraging all routes to market.• Improved year to year growth and profitability significantly. Received a Golden Circle Award (performance in the top 5% of the company globally).

Canada

• Managed a team to drive programs and incentives for all hardware channels, for both the value and volume Business Partners.• Led the development and execution of the channel strategy.• Exceeded revenue and profit targets, as well as client and Business Partner satisfaction metrics.

Canada

• Manager, Help Desk and Warranty Services, PC Company (1996-1997): Second line manager of a 600 person call center for North America. Brought wait times under control, improved talk time metrics, delivered expense to revenue target, and increased productivity and customer service.• Manager, Telecoverage Sales, ibm.com (1995-1996): Created and drove sales results via phone. • Strategy Leader (1993-1994): Developed, implemented and owned a number of strategic projects, including the Sales Call Center startup.• Senior Client Representative (1992-1993): Ontario Municipalities and several Provincial Clients.• Competitive Selling (1991-1992): Assisted field with strategy and pricing on large competitive deals.• Brand Manager, PC Company (1990-1991): Introduced the PS1 into the Canadian marketplace.• Advisory Client Representative (1988-1990): Responsibility for selling into various departments within the Federal Government.• Client Representative (1986-1988): Responsible for all Small and Medium Enterprises throughout Ottawa and surrounding regions).• Customer Centre Team Member (1985-1986): Executed and deployed programs for the field.• Training for all new employees (1984-1985)

Directors Education Program, Institute Of Corporate Directors And The Rotman School Of Management

Bachelor Of Business Administration, Major In Marketing

Activities and Societies: Played varsity soccer for 4 years. Was a Resident Assistant for 2 years and a Resident Director (RD) in final.