Sandra Maia Email & Phone Number

São Paulo, Brazil

São Paulo, São Paulo, Brasil

As a professional dedicated to excellence in strategic management and communication, I am committed to driving the success of projects and ventures.In my current role, I am responsible for the strategic management of the project from conception to execution. This includes defining and implementing strategies to ensure the achievement of established objectives, as well as identifying and mitigating risks along the way.Additionally, I play a crucial role in client acquisition, seeking business opportunities and nurturing solid relationships that result in lasting and mutually beneficial partnerships.Last but not least, I am responsible for the effective communication of the project. This encompasses managing press liaison contracts and social media, as well as creating and implementing communication strategies that ensure transparency and engagement from all stakeholders.I am committed to ensuring each project reaches its full potential, and I am always seeking new ways to add value and drive success. Let's connect and explore how we can collaborate to achieve our common goals!

São Paulo, São Paulo, Brasil

As Partner-Director and Head of Institutional Relations at OHTELZ.COM, I lead key strategies that drive the company's success.My main responsibility involves the strategic management of suppliers and clients. I develop and execute effective communication strategies, from sourcing suppliers to maintaining ongoing relationships with clients, ensuring solid and lasting partnerships.With an unwavering focus on results, I closely monitor project development from inception to launch. My customer-centric and results-oriented approach ensures that each project reaches its full potential.I am committed to driving OHTELZ.COM's success and am always seeking opportunities to add value and achieve new levels of excellence. Let's connect and explore how we can collaborate to achieve our common goals!

São Paulo, São Paulo, Brasil

I have developed and delivered lectures and in-person classes, as well as in-company courses and remote lessons, covering topics such as Emotional Intelligence, Creative Leadership, Human Dynamics, Brand Management, Marketing Strategies, Entrepreneurship, and Negotiation Techniques. I have participated in professional development projects, offering workshops and developing customized content.

São Paulo, São Paulo, Brasil

As Coordinator of the Bachelor's degree programs in Hospitality and Event Technology, I led impactful activities that contributed to the growth and success of the programs. My responsibilities included managing, updating, and continuously maintaining the pedagogical project, ensuring the quality and relevance of the courses. Additionally, I fulfilled roles in research and teaching, providing academic support for recruitment events, as well as guidance and management of faculty and students. I developed work plans and routines for faculty, aligned with updates to the pedagogical project, and established strategic partnerships with industry entities, suppliers, and other collaborators to enrich the educational experience of students. Additionally, I organized academic events to foster interaction among students, professors, and industry professionals.

São Paulo, São Paulo, Brasil

Working at the Senac Santo Amaro University Center, I coordinated the undergraduate course in Event Technology, being responsible for course management, updating the pedagogical project, and the recruitment and management of new students/partners. Brand positioning, event development, and activities aimed at market positioning were also part of my responsibilities, with the goal of enhancing students' employability.

São Paulo, São Paulo, Brasil

As a Director of Communication and Marketing, I was responsible for developing activities focused on acquiring and maintaining a client portfolio. Management/development of strategic communication and marketing actions. Activities include Outsourcing, Mentoring, Branding, and Digital efforts.

São Paulo, São Paulo, Brasil

Responsible for the creation and management of Consulting projects in the areas of Marketing and Corporate Communication. Main activities include Communication Diagnosis, Development of customized Projects and Programs, Strategic Planning, Brand Positioning and Branding Consultancy, Content Development for Institutional Material and Social Media, Structuring Corporate Communication Area, Development of Lectures and Workshops on communication, motivation, leadership, and human relations. Also involved in coaching and mentoring projects for professionals in the field.

Rio Quente, Goiás, Brasil

Responsible for all communication and marketing activities at AVIVA Group, at the time Rio Quente, for its business units including hospitality, entertainment, vacation ownership, and tour operations. Led repositioning efforts for brands such as Rio Quente Resorts, Hot Park, Valetur, Time Sharing, and Fractional, as well as overseeing the entire branding process. Managed team formation and operations, implemented communication and marketing tools, developed internal communication processes, conducted staff training, negotiated media deals, managed CRM, organized promotions and events, established policies and guidelines for public relations and press. Also responsible for supporting sales/reservations actions and advertising for brands/products/services.

São Paulo, São Paulo, Brasil

Responsible for planning the department including communication, branding, and marketing strategies with a focus on institutional goals and supporting sales for Brasil and Argentina. Led brand repositioning efforts and launched a new hotel unit in the Argentine market. Managed teams, partners, and suppliers to implement all communication tools for building the image of hotel units, including openings, inaugurations, and events. Oversaw Brand image and Crisis/Reputation management. Organized internal communication projects; Implemented CRM; Market monitoring; and Implemented web with online sales system.

São Paulo, São Paulo, Brasil

Responsible for the implementation/launch of various hotel brands in the Brazilian market, such as IBIS and MERCURE HOTELS, and the repositioning of the NOVOTEL and SOFITEL brands. Accountable for the opening/launch of over 30 hotel units in Brazil and South America: Chile, Peru, Argentina. Tasked with managing, renewing, launching, and repositioning hotel brands. Oversaw the management/application of all communication, marketing, branding, and leadership training tools. Team formation and management.

São Paulo, São Paulo, Brasil

As a manager of institutional communication and marketing, I was responsible for managing projects focused on the entire brand strategy, including its repositioning and alignment with global brand compliance. Additionally, I developed various marketing initiatives, including event coordination, participation in fairs, review of visual communication, and team training. I led internal communication programs, implemented the corporate logo, the Research and Historical Documentation Center, as well as signage, advertising, public relations activities, and managed press actions, including crisis management and the implementation of the Press Source Policy

São Paulo, São Paulo, Brasil

Holding the position of communication and advertising advisor, I was responsible for managing the technical advertising and public relations areas, as well as team formation. Additionally, I was involved in the development and implementation of marketing campaigns for the B2B audience, and in the creation of printed materials and sales support materials, along with other promotional activities.

São Paulo, São Paulo, Brasil

In the company headquartered in Araxá, MG, I coordinated the communication offices in São Paulo, Araxá, and Belo Horizonte. I was responsible for all Public Relations and Press Relations activities, including welcoming national and international delegations visiting the mining company in Brazil. I also monitored public issues, coordinated and developed teams, as well as developed promotional materials and B2B communication, and implemented other communication tools. I managed support actions for the national and international sales area, took care of the brand image, and maintained institutional relations with the government.

São Paulo, São Paulo, Brasil

I worked for over three years at the State Department of Agriculture, being responsible for developing the entire Public Relations and Communication strategy of the Department, including protocol and ceremonial activities in support of Government Palace events. Organizing events and providing support for the Department's participation in inaugurations, launches, and attendance at Agricultural Fairs and others were also part of my duties.

Phd, Comunicação, Communication And Media Studies, 9,5

Activities and Societies: Activities and Groups: Research, events, communication, imaginary group Thesis development on the formation.

Master'S In Communication, Communication And Media Studies, 10

Activities and Societies: Research development, organization of scientific articles, presentations, participation in national.

Design Instrucional, Technologies Applied To Education/Training, 10

Activities and Societies: Online course with scheduled individual and group activities: Creation, planning, development, and validation.

Specialization, Psychoanalysis, Psychoanalysis, 10

Activities and Societies: Activities and groups: Group work, clinical listening, participation in classroom, conferences, and seminars.

Postgraduate, Yoga, 10

Activities and Societies: Group work, physical activities, yoga practice, meditation. Philosophical Foundations of Yoga, Physiological.

University Extension, Tourism Business Management, 10

Activities and Societies: Group discussion, content production, teamwork. Corporate extension course with a duration of 68 class hours..

University Extension, Negotiation, 10

Activities and Societies: Group discussion, content production, teamwork. Corporate extension course with a duration of 68 class hours..

Specialization, Business Spirituality, 10

Activities and Societies: Retreats, group discussions, deepening of the inquisitive appreciation technique. Course focused on updating.

University Extension, Performance Excellence Management, 10

Activities and Societies: Group discussion, content production, teamwork. Corporate extension course with a duration of 68 class hours..

Postgraduate, Administration, Business And Marketing, 10

Activities and Societies: Group discussion, content production, teamwork. The two-year course deepened topics such as - socio-economic.

University Extension, Marketing Management For Executives, 10

Activities and Societies: Group discussion, content production, teamwork. Corporate extension course with a duration of 68 class hours..

Bachelor'S Degree, Social Communication, Public Relations Specialization, 10

Activities and Societies: Group discussion, content production, teamwork. Undergraduate course, bachelor's degree in communication.