Sandra Majhen Email & Phone Number

Gibraltar

Gibraltar

Gibraltar

• Develop and implement comprehensive SEO and ASO strategies to improve the online visibility and search engine ranking of the company's website and mobile apps• Conduct in-depth keyword research to identify new opportunities for optimizing website and app content• Perform on-page and off-page optimization activities to improve website and app traffic, engagement, and conversion rates• Monitor website and app analytics to track performance and identify areas for improvement• Collaborate with content creators to ensure that all website and app content is optimized for search engines• Stay up-to-date with the latest SEO and ASO trends and algorithm updates to continuously improve website and app ranking and traffic• Manage 3rd party agencies and ensure that they deliver high-quality work• Conduct regular audits of website and app performance and provide recommendations for improvement

Gibraltar

Keyword Research – Performing ongoing research including discovery & expansion of keyword opportunities Monitoring the health of multiple websites through tools and data from Google Search Console, Screaming Frog, Page Speed Insights, Lighthouse, Google Analytics, etc Technical audits - regularly conduct technical audits which include advanced topics (canonicalization, redirections, schema markup, Core Web Vitals, etc. ) Working with the content team and web developers to support ongoing site-wide SEO efforts which include content, on-page, off-page, and technical optimizations Monitoring SEO trends, best practices, and techniques to ensure cutting-edge strategy and top website rankings Reporting – using Excel and Google Data Studio to create & deliver reports on a daily, weekly, and monthly basis

Chippenham, England, United Kingdom

PPC• Campaign Creation – on a weekly basis I create and upload 5-10 new campaigns using Google Ads Editor• Account Strategy Meetings – regular strategy calls with Google, Bing and Apple account managers• Accounts Audit – account performance analysis and suggest short term wins and long-term opportunities• Running Automation – implement scripts, rules, and auto-bidding such as TCPA, ROAS, and Target Top IS %• Campaign Optimization – optimise keywords, bidding, device, ad copy and other• A/B Tests – examine landing pages, ad copy, bidding strategy and offer variants through experiments activity• User Journeys Optimizations – analyse user journey pain points to increase CTR and conversion rate• Budgeting & Forecasting – use curved budget phasing model for CPA and forecast • Tracking Setup – Use Data Driven and other attribution models to track conversions and other metrics • Reporting – using Excel and Google Data Studio to create & deliver reports on a daily, weekly, and monthly basis• Marketing Meetings – presenting PPC activity to stakeholders SEO ● Perform ongoing on-page optimization which necessarily includes title tag, meta description, alt-tags, H1 tags, outbound links, keyword density, etc.…● Keyword research including discovery and expansion of keyword opportunities ● Reach out to bloggers and website owners and acquire high quality links through article contributions, and other backlink strategies● Perform competition research to analyse and monitor their backlink and advertising link strategies● Track of outreach efforts via social media, forums, email, and other communication channels used● Work with the development team to ensure SEO best practices are properly implemented on newly developed code● Recommend changes to website architecture, linking and other technical factors (sitemaps, page speed, canonicalization, pagination, robot.txt files ) ● Everyday use platforms and tools like WordPress, Google Search Console, SEMRush