As group CRM lead I was responsible for implementing and managing CRM campaigns, automation, and loyalty programs for the brands UCOOK, Faithful to Nature, Pet Heaven, and Urban Paws. The role included training a group-level CRM team on the day-to-day management and deployment of CRM deliverables across brands and dedicated channels.

Digital customer relationship management

Group CRM Analyst for BalfourCompanies I worked on included: Wealth Alliance (Real Estate Investment education through live seminars)Debtline (Debt Rescue Service for financially strained individuals)MasterStart (Career advancing online short courses certified by top South African Universities)My Duties include:Building CRM systems from scratch, updating legacy CRM systems and strategising on sales and retargeting opportunities within the available data sets. Newsletter and campaign management.Additional tasksProject Managing the creative team across various TTL and BTL campaigns.Proudest Acheivement so farThe Developing Women Leaders Campaign for MasterStart

I started at Travelstart as Freelancer through my company Hatson Creative. I was later offered a full-time position as an EDM Specialist. My duties included: Building of NewslettersBuilding of CRM mailersUpdating of Website pagesSoon I was managing a small team and my duties were extended to the below:Reporting across 17 markets on CRM, EDM, Web Push, SMSPlanning EDM campaigns and streamlining CRM and EDM templates in NigeriaMy proudest achevement: I crafted Dynamic CRM Templates which displayed content in the prefered language of the viewer. I also helped activated Web Pushes Notifications which became the highest performing channel by the time I left.

Owner, Developer, Copy Writer, and Digital marketer of a small business specializing in brand and website creation. My clients included: TravelstartCybersmartLVL Projects

I was employed full-time as the sole marketer in the company. My duties included:Designing, copywriting, project management between creative suppliers and outsourced resources as well as building the Cybersmart and Lightspeed brands, online content as well as building of HTML, CSS Bootstrap, Jquery, and PHP websites and properties.The work included ATL, TTL & BTL campaigns across B2B and B2C sectors.My proudest acheviement:I built the Lightspeed brand - Cybersart was the first ISP in South Africa to offer Fibre Optic internet in South Africa.