Innovation Manager at Mobiliar and Co-founder & Head of Marketing for tooyoo.ch• Responsible for the marketing and communication strategy• Creation, management and analysis of digital campaigns: social media, Google Ads, Microsoft Ads, Blog posts, newsletters• Creation, management and analysis of traditional campaigns: events, press articles, press releases, poster campaigns, mailings• Responsible for the content management of the website• Continuous analysis of user… Show more Innovation Manager at Mobiliar and Co-founder & Head of Marketing for tooyoo.ch• Responsible for the marketing and communication strategy• Creation, management and analysis of digital campaigns: social media, Google Ads, Microsoft Ads, Blog posts, newsletters• Creation, management and analysis of traditional campaigns: events, press articles, press releases, poster campaigns, mailings• Responsible for the content management of the website• Continuous analysis of user experience and integration of a feedback loop to improve further developments• Product analysis and monitoring of product development using the Agile method (Jira, etc.)• Partnership management: promotion of the solution to potential partners, definition of the collaboration targets and the joint communication strategy• Management of communication projects and promotion of tooyoo within Mobiliar Show less

• Development of concepts and value propositions for capitalization products• Market and competition analysis• Development and modification of savings products guidelines• Development of product strategies• Creation of internal and external training materials and conducting of sales training• Creation of communication materials surrounding new product launches• Collaboration in the design, production and marketing of three capitalization products• Management of an… Show more • Development of concepts and value propositions for capitalization products• Market and competition analysis• Development and modification of savings products guidelines• Development of product strategies• Creation of internal and external training materials and conducting of sales training• Creation of communication materials surrounding new product launches• Collaboration in the design, production and marketing of three capitalization products• Management of an innovation project related to new technologies• Collaboration in several internal projects• Responsible for the active monitoring of technological developments (market research)• Stakeholders management (project coordination with all internal stakeholders and production of decision support documents for the management) Show less

• Insurance training (VBV intermediary certification)• Internships in various sectors (business analysis, brokerage service, product management)• Life insurance module certificate of the Federal Diploma