Sandra Mckenzie Email & Phone Number

New York, Ny, Us

London, Gb

National Marketing and Sales Lead responsible for end-to-end execution of several major contract wins delivering transportation rail engineering services to large public sector agencies, with cumulative revenue totaling approximately $1.5B, including Amtrak, WMATA, NYMTA, and MBTA at a 100 percent win rate. ACCOMPLISHMENTS:• Managed the end-to-end execution of the bid/proposal life cycle of the procurement process, including prepositioning client sales calls; market research; partner identification and teaming agreements; storyboarding; competitor analysis; bid production; oral interviews; post-bid negotiations, including BAFO and contractual terms and conditions; and project handover• Utilized Salesforce to manage and monitor opportunity life cycle compliance and bidability.• Developed and collaborated on commercial aspects of proposals, including pricing structures (federal and state) and other standard commercial rates to ensure project returns consistent with company policy on gross margin, operating income, and revenue targets.• Supported regional leadership team to sustainably monitor, analyze, and forecast annual business growth targets to responsibly manage billability, budget adherence, and resource planning.• Achieved and exceeded revenue targets by leveraging global resources and driving strategic business growth.• Elevated firm’s role from subconsultant to prime lead for major Northeast transportation agencies by adapting commercial strategies.• Increased company visibility and client engagement through industry publications, white papers, and active participation in conferences and networking events.• Provided oversight of corporate-wide activities and social media communications.• Increased company visibility and client engagement through development of industry publications, panelists and moderators white papers, and active participation in conferences and networking events.

New York, New York, Us

Reorganized proposal management processes to establish a seamless, companywide proposal life cycle, emphasizing strategic themes, collaborative planning, and differentiation to drive competitive bids. This approach significantly contributed to a 50% increase in targeted client revenue from complex multimillion-dollar contracts in public sector architecture, engineering, and design-build projects. Ensured seamless proposal life cycle development through collaborative exchange and open communication, excellent time management skills, creativity, and strategy to deliver highly strategic proposals. Led multiple assignments with organized, cohesive planning.ACCOMPLISHMENTS:• Led and managed preparation of complex proposals/qualifications packages and the development of multimedia presentations.• Secured several multimillion-dollar contracts across education, civil, structural, and transportation sectors through strategic planning and cross-functional collaboration in proposal development.• Enhanced marketing operations by standardizing resumes, project sheets, achieving content consistency and operational efficiency.• Championed proactive business development, fostering early lead tracking and pre-marketing for a more strategic, winning bid response.• Played a leadership role in strategy formulation, working closely with a technical team to identify discriminators, value propositions, and optimal win strategies• Hired and mentored high-performance team of diverse experience levels• Conducted performance reviews and career development guidance.• Conducted training for new hires and seasoned professionals.• Collaborated with Business Development to identify leads, pre-market, and proactive bid response• Ensured accurate and prompt RFPs by assigning sections, questions or technical specifications to SMEs.• Represented firm at industry conferences and organization meetings to interface with clients and partners, and promote professional services.

Led coordination and production of work with Principals/Associates/Business Development team for various consultants (e.g., Vidaris, Spectrum), to ensure delivery of high-quality and strategic proposals, utilizing Best Practices and quality control.ACCOMPLISHMENTS:• Achieved a 100% scoring and subsequent contract award on a multibillion-dollar CBP bid by leading cross-functional efforts comprising 10+ subconsultants in response strategy, content development, and quality control. • Planned and managed proposal strategy direction and storyboarding to partner in team and organization goals, utilizing data, pre-marketing, key messaging, and branding to ensure continued growth and market share.• Led development and maintenance of template language to achieve a superior proposal experience for clients.• Assessed and refined discriminators, promoting and highlighting unique qualifications and firm capabilities.• Collaborated with Marketing, Legal, and Finance teams, as necessary, to produce complete service offer packages within schedule.

Singapore, Singapore, Sg

Developed federal, state, and local proposals for content, win strategy, marketing, and compliance, focused on bringing prior intelligence of known client to help develop new strategy to win work.ACCOMPLISHMENTS:• Nimbly delivered strategy, redefined metrics for quality of deliverables, and provided decision-making support within tight deadlines.• Conducted overhaul of proposal and presentation development practices, including cross-functional team training and mentoring.• Led team in key lessons-learned strategies in development of MTA bid pursuits that resulted in award of firm’s first construction management MTA contract.

New York, Ny, Us

Through increased responsibilities, successfully led a marketing team of up to 15 staff, and provided oversight of development of strategic, collaborative proposals for design, design-build, and construction management contracts. Focused on prepositioning, innovation, compliance, and timely delivery, while mentoring team members and streamlining operations for improved performance. In highly visible, rapid-fire role, interacted with C-suite, supported content development and oversight for winning proposals and high-level presentations, including compliance of federal, state, and local bid deliverables. Collaborated in strategic win approach discussions, brainstorming, and go/no-go process. Facilitated new hires, staff career development and training, and collaboration with technical, administrative, proposal, and graphic design teams. Managed bid tracking and comprehensive intelligence gathering and prospecting for new business with client managers, and networking and client relationship development channels. ACCOMPLISHMENTS:• Led or supported multibillion-dollar contract wins for complex, multi-team design and design-build projects as prime engineer, architect, or joint venture arrangement.• Reduced team attrition by 75% and boosted productivity and win rates through operational improvements and effective leadership.• Created targeted promotional materials and advertising strategies, enhancing sales performance and brand visibility.• Developed multidisciplinary proposals with a 70% win rate, improving firm assets and aligning content with strategic goals.• Quadrupled number of proposal staff hires, boosting productivity and achieving near-100 percent staff retention.• Developed and revised SOPS and best practices to provide standard proposals and other corporate collateral.• Led firmwide annual GSA SF 330s data updates.• Standardized core branding materials and created database update cycle for 1,000+ professional resumes and 400+ project sheets.

New York, Ny, Us

Editorial Manager and first Quality Assurance Manager, responsible for developing and implementing company-wide proposal best practices and SOPs in response to a public agency client audit. Managed proposal and marketing materials to ensure compliance with ISO 9001 Quality Management System and up-to-date content.ACCOMPLISHMENTS:• Standardized core branding materials, creating a database update cycle for over 1,000 professional resumes and 400+ project sheets.• Spearheaded the update of company marketing practices to align with ISO 9001 QMS compliance.• Led and mentored a team of 15, fostering professional development in proposal and interview preparation.

New York, New York, Us

Oversight responsibilities for content development, editorial and fact checking functions of all CME promotional multimedia material and publication plans for pharmaceutical agencies. Managed content development life cycle, facilitated client planning meetings, and brainstormed branding ideas. Developed comprehensive web and SEO content, promotional and continuing medical education materials and training, and created outlines and site maps for pharmaceutical clients. Referenced AMA and FDA/DDMAC/PhRMA guidelines to edit ad copy and educational content, including copywriting content for print, radio, TV, and multimedia. Scouted, hired, trained, and managed all copywriters, editors, and freelancers. ACCOMPLISHMENTS:• Successfully streamlined editorial and research processes and introduced best practices into the editorial department.• Administered companywide training in Reference Manager and MLR fact checking and annotations.• Completed hundreds of comparative drug study and competitive intelligence research for therapeutic areas such as diabetes, wet AMD, psoriasis, cancer, and AIDS.• Designed and implemented brand engagement and marketing campaigns.• Developed DTC/DTP education pieces, including brochures, visual aids, and reprint carriers.

Project Management Professional, Engineering

Ba, Business Journalism, Science Minor

Fellowship, Journalism

Journalism, Communication, Journalism, And Related Programs