Sandra Mitchell

Sandra Mitchell Email and Phone Number

Freelance Marketing Consultant @
Sandra Mitchell's Location
Edinburgh, Scotland, United Kingdom, United Kingdom
Sandra Mitchell's Contact Details

Sandra Mitchell work email

Sandra Mitchell personal email

n/a
About Sandra Mitchell

Experienced brand marketing specialist with a history of working in the alcoholic drinks industry across all aspects of marketing, from consumer insight to activity evaluation.

Sandra Mitchell's Current Company Details
Freelance

Freelance

Freelance Marketing Consultant
Sandra Mitchell Work Experience Details
  • Freelance
    Marketing Consultant
    Freelance Jan 2016 - Present
    I have experience of working on a wide range of strategic marketing projects across a number of Spirit brands with both Whyte & Mackay (Dalmore, Jura, Whyte & Mackay etc) and Ian Macleod (Edinburgh Gin, Glengoyne).
  • Whyte & Mackay
    Marketing Planning Director
    Whyte & Mackay Nov 2013 - Dec 2015
    Reporting to the Global Marketing Director, I was responsible for the planning and execution of a number of strategic global brand projects including brand positioning and proposition development, integrated brand planning process, portfolio strategy and advertising development. I also led the Consumer Insight and Customer Marketing teams during this time.
  • C&C Group
    Group Marketing Director
    C&C Group Mar 2012 - Sep 2013
    Reporting to the Chief Executive and a member of the Executive Management Committee, I had specific accountability for the global marketing strategy and programme for the company's brand portfolio which included Tennent's Lager and Magners Cider. This programme was delivered through 5 distinct marketing teams working across the UK and Ireland.
  • C&C
    Marketing Director Tennent'S
    C&C Nov 2009 - Feb 2012
    Reporting to the Managing Director of Tennent's Caledonian Breweries, I was responsible for the overall marketing programme in Scotland for the C&C portfolio of brands.
  • Ab Inbev
    Director Of Marketing
    Ab Inbev Jan 2006 - Oct 2009
    Reporting to the UK and Ireland Marketing Director, I led a team of 14 Insight, Sponsorship, Media and PR managers across the portfolio of ABInbev brands (Stella Artois, Budweiser, Tennent's, Becks). This included leading a number of strategic marketing projects (consumer brand positioning process; portfolio development; advertising and innovation research; media planning) as well as overseeing the company's extensive PR and Sponsorship programmes.
  • Inbev
    Brand Director Scotland & Ireland
    Inbev Jan 2005 - Dec 2006
    Reporting the the UK and Ireland Marketing Director, I led a team of 21 brand managers and administrators in Scotland and Ireland in the development and delivery of marketing programmes for Tennent's, Stella Artois and Becks.
  • Inbev
    Brand Director Tennent'S
    Inbev Jan 2002 - Dec 2004
  • Bass Brewers
    Marketing Controller Tennent'S
    Bass Brewers Aug 1998 - Dec 2001
    Reporting to the Brand Portfolio Director, I led a team of 15 in delivering an innovative and multi award winning marketing programme for the Tennent's brands.
  • Diageo
    Brand Controller Gordon'S Gin
    Diageo Aug 1996 - Aug 1998

Sandra Mitchell Skills

Fmcg Brand Management Integrated Marketing Marketing Management Marketing Strategy Customer Insight Brand Development Business Strategy Marketing Communications Trade Marketing Marketing Shopper Marketing Digital Marketing Strategy

Sandra Mitchell Education Details

Frequently Asked Questions about Sandra Mitchell

What company does Sandra Mitchell work for?

Sandra Mitchell works for Freelance

What is Sandra Mitchell's role at the current company?

Sandra Mitchell's current role is Freelance Marketing Consultant.

What is Sandra Mitchell's email address?

Sandra Mitchell's email address is sa****@****kay.com

What schools did Sandra Mitchell attend?

Sandra Mitchell attended Trinity College Dublin.

What skills is Sandra Mitchell known for?

Sandra Mitchell has skills like Fmcg, Brand Management, Integrated Marketing, Marketing Management, Marketing Strategy, Customer Insight, Brand Development, Business Strategy, Marketing Communications, Trade Marketing, Marketing, Shopper Marketing.

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