My role is to support the growth of premium brands by developing their Retail activities.🌍 I worked in NYC and in France💻 As a Retail Director combining commercial and marketing strategies to offer a unique customer experience.I had the opportunity to work on different stakes:✧COMMERCIAL STRATEGY AND OPERATIONAL DEPLOYMENT- Initiate the physical development of a brand in a new territory: Travel Retail- Manage the business development plan, maximize sales and profitability of the network- Build budgets, monitoring and analyzing P&L=> Opening of 15 shops and pop-ups in different markets: city center, department stores, shopping centers, travel retail✧CUSTOMER EXPERIENCE- Deploy a "customer centric" strategy through a redesigned concept, a new sales method and the omnichannel development => a simplified customer journey accompanied by a unique experience=> Attraction of a new customer segment 20-35 years old- Establish a customer relationship of excellence, follow-up of actions and CRM tools=> NPS score of +75 after one year of operation✧MANAGEMENTManage regional directors, a retail assistant and up to 100 people in store=> Career management and development, animation of teams in the field✧MARKETING- Build the product offer with the marketing and purchasing departments=> continuous optimization with the implementation of KPIs✧COMMERCIAL NEGOTIATION- Develop the network with the search for new locations; participate in the design process with the architects; follow-up on the construction sitesResults-oriented, I support my teams with kindness and high standards.I would be delighted to discuss your stakes, here is my contact: perriersandra.nyc(at)gmail.com#sales#marketing#management#business development#customer experience#B2C#digital#brand#transformation#360°vision#merchandising#concept#design#food#gastronomy#tableware#decoration#optics#organic#accessories#fashion#franchises