Sandra Power Email & Phone Number

Canada

Calgary, Alberta, Ca

Reporting to the Senior Director, Fresh, this position is responsible for creating, marketing and executing Deli, HMR and Sushi programs in alignment with the business strategies and objectives of Calgary Co-op to improve customer service and company profitability. This position is required to:Provide insight into differentiating grocery strategies, culinary trends, and the ability to execute new programs. Overall responsibility for merchandising, pricing and program innovation for deli and prepared foods.Create weekly and seasonal merchandising / promotional plans, negotiation strategies, and pricing to increase store sales and profitability.Identify, develop, communicate and execute short and long-term business plans; including, market trends, sales forecasts, margin requirements to maximize profitable category sales, promotional initiatives, inventory turn goals, and vendor relationship management.Provide clear direction, support and coaching to all stakeholders in Operations, Retail and Suppliers.

Calgary, Alberta, Ca

While the role was in transition, responsible for the financial, executional and operational health of the business along with maintaining supplier relationships and implementing immediate change to assortment, pricing strategies, planograms, promotional tactics.

London, England, Gb

Responsible for the growth and development of fresh beverages, alliances, milk and dairy. This position was in support of a rapid growth accelerated plan for Fresh at Shell, specifically to pilot fresh beverages for delicafe by Shell and the Freshii business alliance.

Stellarton, Nova Scotia, Ca

Reported to the Vice-President of Category Management, led team of 24. Directed and executed business plans and led Category Management team in delivery of marketing plan for sales growth, increased market share, secured customer loyalty and improved profitability for >300 retail locationsResponsibilities Include:- Lead the development of the annual business growth plan, and conduct ongoing reports, on the effectiveness of category management strategies, as well as the product mix (P&L, penetration, sales growth, etc.)- Lead through the Safeway-Sobeys transition, aligning on programs, products and pricing - Direct and manage Category Managers in the execution of the marketing plan- Define department processes and procedures and work cross-functionally to implement improvements- Liaise with the category managers and retail operations for new product and program launch process through merchandising solutions, packaging strategy, training presentations, and marketing collateral- Training and development of the Cheese Ambassador Program, expanding to Safeway banner in 2017- Provide organizational communication on all department strategies

Mission: Provide a nurturing environment for women at Safeway to develop professional relationships, to enhance professional and personnal growth and to better serve Safeway and our communities. As a board, we create a message and program that meets the needs of a diverse group of retail and backstage female employees by structuring quarterly workshops around various platforms while still connecting professional/personal development. - Collaboration as co-chair of the Executive Board with a team of innovative and forward thinking women. - Create, direct and facilitate innovative and dynamic Leadership, Development, Engagement and Mentorship events- Membership ~120 individuals- Championed by and reported directly to the Vice President of Retail Operations - Alberta

Reported to the Director of Deli, led team of 20; Directed and executed business plans and led Category Management team in delivery of category plans for sales growth, increased market share, secured customer loyalty and improved profitability for 225 Deli and HMR Operations and 85 Starbucks/Tim Hortons Coffee Locations- Lead the development of the annual business growth plan, and conduct ongoing reports on the effectiveness of category management strategies, as well as the product mix - Direct and manage Category Managers in the execution of the marketing plans.

An in-store expert in the merchandising, pricing, management, and sales of a vast selection of categories of products in Centre Store and Fresh ; Well versed in: Soft Drinks, Confectionary, Tobacco, Water, Energy, Paper Products, Cookies, Crackers, Laundry, Juice, Soup, Sports Nutrition, Baby Food, Food Storage, Dairy- In-depth knowledge utilized to drive the pricing, shelving, marketing and promotions of the category's products to make them as visible, accessible, and appealing to customers as possible with the ultimate goal to increase customer loyalty and grow business.- Contribute to the profitability at retail by increasing the volume of products that are sold within the category, driving sales and profitability through cost negotiation, creation of promotions, innovation and shrink management. - Interim Grocery Sales Manager to cover medical leaves and vacation

Championed Customer Loyalty by maximizing and building the Safeway Club Card and Air Miles program by working with Category Management and the Supplier community as well as cross industry coalitions in creating exciting, brand building and loyalty generating events including the Touchdown to Win and Score and Win promotions- Co-ordination of all promotional vehicles in collaboration with the Grocery and Advertising departments. - Flyer and Instore promotion creation and post promotional analysis- Maximizing and building the Air Miles loyalty program by working with Category Management and the Supplier community in creating exciting, brand building and loyalty generating events

Mississauga, On, Ca

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