Search Engine Marketing- Specialist• Plan, design, and operate paid search campaigns: Campaign Launches, Campaign Management, Budget Management, Bid Management & A/B Testing• Track and monitor reporting of campaign results • Daily use of reporting, analytics, and trend tools

International Search Engine Marketing ManagerDuring my internship and as a working student at the trivago GmbH in Düsseldorf, I managed global SEM campaigns. The trivago GmbH was founded in 2005 and enjoys over 45 million monthly visitors as world’s largest hotel search and information website. Located in Düsseldorf, trivago employed an international team which currently has over 200 employees working from more than 30 nations. As a result of this the internal communications are generally in English. My main task was the implementation of the global SEM strategy in collaboration with the respective country managers. I set up keyword campaigns on Google AdWords and Yahoo Search Marketing and the process development in the performance optimization. Further on I set standards for the implementation of included keyword research, search query analysis and ad testing. In workshops and individual meetings I trained the country managers and implemented new processes.

Internship in Search Engine Marketing Germany

Bachelor-Thesis: Analysis of the potential transformation of the TT Knowledge Force in the XML document format DITA (Darwin Information Typing Architecture).

Daily operations, organization and implementation of the Bosch Service Regional Meetings 2008, revision of the concept "Bosch Service Card - loyalty card", revision benchmark analysis of the Bosch Car Service companies.

Collaboration and participation in the Fürstenberg Classics

Accounting and commercial basics