Sandra Ramos Email & Phone Number

Lisbon, Pt

Lisbon Area, Portugal

Accumulating with the Account Manager functions (more specified below), the Market Science job consists of internal consulting on statistical analysis’ methods, both to the commercial department (in the proposals phase), and to the technical department (at the analysis phase). These methods range from simple approaches (statistically significant differences, hypothesis tests and correlations), to more complex analysis, such as simple and multiple regression, segmentation (cluster), discriminant analysis, conjoint, etc...

Lisbon Area, Portugal

Management of Client’s accounts, concerning the market research consultancy component, i.e. advice on the approach to each project in order to meet the client's objectives. This counseling includes the set up phase of the project: structuring of the project’s objectives, the definition of the samples, the type of approach (qualitative / quantitative) and the methodological specifications; as well as the results delivery, namely: reporting, conclusions and strategic and actionable recommendations, based on the results of the studies and knowledge of the Client’s market.So, among the job’s responsibilities, can be included the coordination of market research projects from my portfolio of clients, since the preparation of the proposal until the final presentation of results to the Client (including the development / validation of the questionnaire and the final report including conclusions and recommendations), linking the commercial and technical aspects.The portfolio of Clients is mostly from FMCG (Fast Moving Consumer Goods), but also includes brands in the financial sector, retail and public institutes.

Lisbon Area, Portugal

During this period, I accumulated the Project Manager function (see function details bellow) with the Coordination of the Quantitative Department, being responsible for: - planning of the analytical phase of all the projects, and for - training of the team (around 11 persons) on analysis techniques.

Lisbon Area, Portugal

Management of market research projects including: development of questionnaires, sample definition, monitoring of fieldwork and reporting with analysis of the results in Powerpoint.Experience in customer satisfaction studies, brand image, use and attitudes, concept testing and product volume estimates for new products / concepts, etc.., Applied to different areas of business (FMCG, Banking, public institutions, telecommunications, etc.).

Pos-Graduation, Marketing Research, 15

Graduation, Probability And Statistics, Applied Mathematics, 15,5

Erasmus Program, 4Th Year Of Graduation

Faculty of Pure Science