Sandra Rauof Email & Phone Number

Sweden

Stockholm, Stockholm, Sverige

Responsible for activities within Performance Marketing for TECHNIA NB Division, with a focus on conversion within our digital marketing channels (primarily within search advertising, SEM and LinkedIn) Extract of responsibilities:- Driving traffic and leads trough Google Ads and LinkedIn- SEO -Plan, implement, manage and continuously optimize campaigns based on set KPIs - Responsible for NB marketing automation (Hubspot Superuser)- Optimize and allocate campaign budget - Analyze, forecast and report results- Ensure that we work data-driven and insightfully - Support stakeholders with insights, media plans and campaign reporting

Stockholm, Sverige

Marketing manager for the company, reporting directly to the CEO as part of the management team.Responsible for: B2B multi-channel strategy, Branding, Content marketing, Growth activities, Thought leadership, SEO & SEM, Event managementImplemented: A marketing and growth strategy, customer analytics,A new brand concept and digital channelSEO & SEM activities to target audience Yearly market return report.Coordinated: Campaigns via social media, paid ads, marketing events such as Nordic E-Commerce Summit where we collaborated with Ideal Of Sweden and Fyndiq.

Stockholm, Sverige

As Performance Marketing Manager I reported directly to CMO and was included in a team of five marketing creatives.Responsible for: Achieving growth goals by driving performance via digital acquisition channels including analytics, digital campaigns, A/B testing, inbound and outbound marketing campaigns. Implemented: Optimized strategy on different channels to increase traffic and conversion, driving A/B testing, KPI-measurement & analysis to improve digital performance. Coordinated: Content strategy, B2C campaigns, newsletters, SEO & SEM, analyzing results against KPIs and ROI. Other taskes included setting goals & strategies for retargeting & look-a-like campaigns trough marketing automation & social media.

Alvik Strand

Binero Group is an international supplier that essentially provides customers attractive hosting offerings and a number of auxiliaries within IT and IT operations. This includes Domain name registrations, web hosting, servers, newsletters, ip numbers, seohosting and much more.Extract of responsibilities:- Develop and execute the Binero Group brand and marketing strategy- Managing Binero Groups products and service portfolio- Engaging in relevant projects representing commercial/marketing aspects- Ensure appropriate brand strategy and presence in all strategically targeted markets- Set and execute marketing plans and campaigns through any relevant communication channel- Oversee marketing spend and return- Coordinate and structure with a lean and effective marketing and product team- Oversee and report all Google Analytics strategy- Oversee and report all Google Adwords campaignsOther assignments:- Operational coordinator for Binero affiliate program

Stockholms Län, Sverige

Citycon is a leading owner, manager and developer of urban, grocery-anchored shopping centres in the Nordic and Baltic region, managing assets that total EUR 5 billion and with market capitalisation of EUR 2 billion. Extract of responsibilities:Creating marketing activities for commercial real estates in Sweden and Denmark, including responsibilities for campaigns, social media, events and daily planning with agencies. Additional tasks were budget planning and reporting directly to the CMO.Operational coordinator for Kista Galleria Loyalty Club. Leading two events resulting with a 10% increase in members in the first week and a total of 300 new members in two weeks.

Stockholms Län

An E-commerce holding company. Includes companies and shops such as: CDON.com, Nelly.com and Gymgrossisten.com.My tasks..- Creating presentations and other management-level reports to assist management team.Producing reports, composing correspondence, and drafting new contracts with partners.- Supervising, mentoring, training, and coaching our office staff and delegating assignments to ensure maximum productivity.- Coordinating appointments and meetings and managing staff calendars and schedules.Lead employees to meet the organization's expectations for productivity, quality, continuous improvement, and goal accomplishment.

Stockholm, Sverige

A startup company that designs projects as in content marketing, social media and communication.With sales as the foundation of my daily work I also engaged in various tasks that included setting up strategic marketing plans, advertorials and advertising .Project leader of the two magazine issues; -IT and Digitalization in Dagens Industri- Almedalen issues with seven appendices.

Skandinavia, Baltica

One of the world’s biggest fashion brands. Known for its stylish clothes for men, women and children.I was brought in for five months as an intern. I coordinated the digital marketing plan that was set for the Fall/Winter, Spring/Summer season in all E- commerce channels. My tasks also included:- Ensure Ralph Lauren marketing presence is optimized and updated across our portfolio of customer websites including landing pages, content, banners and eventual cooperation campaigns.- Coordinated in the launch of Spring/ Summer collection 2016. - Planning the Spring/Summer event in Denmark for the “Lauren” brand.- Final recap analytics for the last season.

Stockholms Län, Sverige

A 100% digital accounting firm that won the prestige award “Gasell”.My tasks included:- Attesting payrolls- Controlling the company expenses- Bookkeeping all receipts and putting them in the digital system. - Contract analytic.

Stockholm, Sverige

Schemaläggningar, beställningar, avsvar för personal, etc.