Hi there, I am Sandra and as the Content Marketing Manager at Keyton, I get to play with content everyday. Born and raised in Berlin, Germany, I have a bachelor's degree in journalism and corporate communication and have extensive experience in the marketing and specifically content marketing space.After stints in Munich and Cologne working in the TV and media industry, I relocated to Melbourne, Australia, where I ran my own content marketing business, before joining Keyton, formerly known as Lendlease Retirement Living, to build their content marketing space from scratch.I am extremely passionate about everything content, and might be one of the few in the space that is not scared of AI taking my job. We have never had as much content freely available ever before as we have now, so the new goal must be to analyse, optimise, repurpose, and streamline our content marketing efforts, as well as humanise it. AI can help create, I am here to do the rest.
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Content Marketing ManagerKeyton Mar 2023 - PresentMelbourne, Victoria, Australia -
Content Marketing Specialist, Copywriter, And Project ManagerSelf-Employed Feb 2018 - Mar 2023Melbourne, Victoria, Australia- Working with national and international clients such as Warner Bros. Discovery, NBC Universal, G+D, Canva, Lano.io, Accountable, Hilti, Outlier Studio, Sortlist, and more - Developing content marketing and social media strategies- Compiling editorial calendars and distributing creative assets- Writing, optimising and creating various content formats including two podcasts- Analysing performance, conducting keyword research and managing SEO activities- Working on projects with clients from all backgrounds and in different time zones
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Marketing ManagerThe History Channel Mar 2017 - Apr 2018Munich, Bavaria, Germany- Developed strategic marketing activities, including website content, organic and paid social media, newsletter, partnerships, merchandise, print, and digital ads- Strong focus on content marketing, social media, and SEO, and distributing marketing budget in strategic areas to best meet performance goals- Liaised with different stakeholders including contractors and overseeing professional development of department's trainees- Crafted content campaign using storytelling and national influencers to promote programming highlight -
Online Program ManagerProsieben Digital Media Gmbh Aug 2016 - Feb 2017Munich, Bavaria, Germany- Developed and managed content marketing activities to launch new TV channel within ProSieben's existing portfolio as Europe's largest media corporation- Created social media and website content, managed distribution of on-air trailers and initiated industry partnerships- Liaised with different stakeholders from the Marketing, PR, SEO, Paid Social, Data Analytics, Sales, Creative and Management departments- Developed editorial calendar and content briefings for teams - Created performance reports showcasing the ROI of content marketing activities on overall business goals -
Junior Public Relations Officer And Event ManagerBruckmann Verlag Gmbh Jan 2016 - Jul 2016Munich, Bavaria, Germany- Liaised with different stakeholders internally as well as authors and retail managers- Built lasting relationships with relevant national journalists - Organised book launch events all over Germany- Created press releases and website content pieces- Compiled media and performance reports -
Marketing & Pr TraineeThe History Channel Sep 2014 - Nov 2015Munich, Bavaria, Germany- Planned and created editorial calendar for website and newsletter content- Created copy and additional content for website, newsletter, and Facebook - Supported marketing campaign activities to promote local production - Organised and promoted student event History Award and liaised with partners - Created press releases and compiled media and performance reports
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Marketing SupportHmkw Berlin Feb 2014 - Aug 2014Berlin- Created website and social media content- Organised University marketing events- Liaised with professors, students, and faculty members to create content assets
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JournalistMärkische Allgemeine Zeitung Nov 2013 - Jan 2014Potsdam, Brandenburg, Germany- Wrote stories covering local municipalities within distribution area of the newspaper- Took accompanying pictures and visited events
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CopywriterProdigitalis Medien May 2013 - Sep 2013Berlin- Wrote commissioned content pieces - Optimised content for search engines
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Sales AdvisorH&M Oct 2010 - May 2013Dallgow
Sandra Redlich Education Details
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Hmkw1,4 -
M.A. Afrikawissenschaften
Frequently Asked Questions about Sandra Redlich
What company does Sandra Redlich work for?
Sandra Redlich works for Keyton
What is Sandra Redlich's role at the current company?
Sandra Redlich's current role is Content Marketing Manager.
What schools did Sandra Redlich attend?
Sandra Redlich attended Hmkw, Humboldt-Universität Zu Berlin.
Not the Sandra Redlich you were looking for?
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Sandra Redlich
Morwell, Vic -
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