• Attend briefing sessions and discuss brand footprint • Use consumer insights to create concepts • Develop 360-degree campaigns that cover all mediums (i.e. TV, Print, Radio, Outdoor, Digital)• Present concepts to clients• Write full copy upon the concept approval by the client.• Oversee campaigns through the production phase to the airing of the commercial

• Managed factory stock and made sure minimum reserve is always present• Conducted a yearly plan for our demand from foreign suppliers• Negotiated offers and payment conditions with suppliers• Followed up with suppliers to insure on time delivery of goods• Created a new tracking system to follow up on all transactions• Arranged shipping with the logistics department

• Brainstormed ideas and concepts for creative briefs• Formulated the copy for advertisement campaigns• Assisted in final work presentation to clients for approval• Researched data to identify the ideal audience and optimum methods of communication• Analyzed consumer behavior to gain insight• Turned consumer insights into marketing strategies• Conducted a brand review to assess the brand positioning• Performed competitive analysis to analyze where the brand stands in the market

• Lead five local chapters in five different universities (AUC, AASTC, AAST Alex, CU, GUC) towards one vision• Set the country direction and develop a year objective • Guided a team of five National Directors to coach local chapters and guide them towards organizational goals• Regularly tracked and analyzed the success and health of the organization• Developed a financial model for financial sustainability • Shaped the organization’s culture to guarantee local alignment to the national office for maximum results