Sandra Rodenas Email & Phone Number

Expert marketing professional that has strategically utilized market research tools and analysis to prepare and execute marketing plans that resulted in thirty percent growth in a mature industry/organization. Other notable career experiences and skills include creating and implementing regional and local strategic marketing plans for multi-category clients in diverse markets throughout the mid-Atlantic, Midwest, and southwest. A seasoned goal-oriented professional with in-depth experience in marketing and sales. I have managed marketing budgets totaling over $5,000,000 annually. As a marketing professional, through the use of primary and secondary research, I developed strategic and tactical marketing plans designed to drive results. As a marketing director and advertising agency executive, I have utilized a synergistic mix of traditional and digital media executing plans to deliver a significant and record increase in business revenue and share.• Strategic Marketing & Communications plan creation and execution• Business to Consumer Promotion Strategy Development• Media planning and Buying - strong negotiation skills• WordPress Website design and Website Maintenance via (CMS)• Basic HTML• Collateral Development – concept, design, creation, and execution• Traditional media marketing planning and execution: TV/Radio/ Print – includes copywriting, Video, and Audio production, and applying metrics for measurement• Digital Marketing planning and execution: Social Media, Search Engine Marketing, Ad Networks, Mobile, Email marketing, Online Reputation Management, SEO and SEM Best Practices• Direct Mail: including list generation from data mining and secondary resources• Market Research • Lead Generation • Event Management• Public Relations - building media relations - creating and executing press releases• Manage Direct reports for best execution and marketing practices• Social Media planning, execution, and measurement (Facebook, LinkedIn, Twitter, YouTube and more)• Directing video production for online and broadcast (storyboarding etc)• Reputation Management• Brand Management• Business to Consumer Promotion Strategy Development• CRM, Salesforce, Adobe Creative Suite, Google Analytics, Hubspot, Alexa, Moz local, Spyfu, Brightlocal, Constant Contact, GMB, Canva, and more

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  President And Marketing Executive

  Your Own Marketing Department

  Brunswick, Ga, Us