Design & qualify a robust 3 year innovation pipeline for my segment.Deliver consumer preferred innovation with winning communication for all of LAO.Drive business improvements through a better understanding of our markets.Drive analytic culture within the organization, leveraging on internal tools.

Develop LAO BCC portfolio strategy leveraged in global guidelines. Assure the correct budget assignation, expenditure and reporting.Manage all analytic reports and information to build a robust strategic approach for our brands.Manage agency relationships (media, creativity, packaging and digital).Drive business improvements through special projects and constant reporting, for a better understanding of our markets and consumers.

Efficiently lead Colombia’s strategic planning process. Manage: - Strategic alignment with local bottler in planning processes.- Innovation projects- Revenue Growth Management tools

Design with global guidelines, Waters & Teas strategic intent, guaranteeing short/long term development in Colombia.LAO charter collaboration in the strategy development for mainstream waters in Colombia. Work hand in hand with local bottler, execute and evaluate local brand plans (3 waters + 1 Tea) in Colombia.Design and align a 3yr plan for the three local brans with bottler, through strategic analysis. Manage marketing budget for the 4 brands, reaching up to 10 MMUSD, assuring financial sustainability. Assure financial results balancing short and long term consumer priorities.Support and develop the brand analyst.

Increase our consumer knowledge by desiring an Ad Hoc pilot to correctly measure the size of the prize in our unreached rural markets. Drive affordability by building sales strategies to capture customers outside of our service area. Designing our success picture was a must. Drive profit by managing our 3 local bottlers for a correct consumer impact. Responsible for 3 MMUSD to support rural area development.

Drive analytic culture by correctly communicating daily, weekly, monthly reports and analysis. helping the organization tackle important challenges on time. Create annual volume and value strategic plan for Colombia. Elaborating socio-economic analysis to fully understand the sales opportunities or explain sales gaps.

Responsible for UTT sales in the northeast region. Drive innovation by flawlessly executing launches with my customers, by using all tools available.Drive profit by aligning and reaching sales objective with key customers, specially with Carulla-Vivero. Support and develop my team of sales representatives (3) through continuous feedback and coaching.