Sandra Roycroft-Davis Email & Phone Number

London, United Kingdom

Background: After dedicating two years to intense study and hands-on work in behavioural therapy on Harley Street, I identified a glaring gap in the weight management industry. Recognising the limitations of traditional dieting methods and their emotional toll, I was inspired to create something revolutionary.Creation: The Slimpod Programme was born out of a need for a more humane, effective, and psychologically sound approach to weight loss and well-being. The program offers a holistic solution to health improvement by utilising evidence-based practices such as Cognitive Behavioural Therapy (CBT) and Neuro-Linguistic Programming (NLP).Impact: To date, the programme has empowered over 200,000 individuals across 40 countries, giving them the tools they need to transform their relationship with food. Our programme has been medically endorsed and is highly rated on Trustpilot, affirming its efficacy and impact.Innovation: Pioneering in the field, I commissioned the world’s first successful clinical trials into how the mind can influence weight loss through unconscious persuasion, presenting the results at The Royal College of General Practitioners in London in March 2020 and other prestigious international conferences and institutions.Clientele: Beyond individuals, the Slimpod Programme has also captured the attention of institutional clients like the NHS, indicating its broader applicability and effectiveness.Global Reach: While the business is mainly UK-based, there is a growing international presence, particularly in markets like the United Arab Emirates, where the programme's medical merits have gained attention.Future Vision: As we move forward, I aim to disrupt the traditional “Yo-Yo Dieting Cycle,” replacing it with a more sustainable, mentally uplifting approach to weight management. I envision a world where weight loss isn't synonymous with struggle but is a journey of self-discovery and empowerment. The journey has just begun…

London, England, United Kingdom

At this point in my career, knowing I had more to give, I took a bold and dramatic career turn to retrain in behavioural sciences, Cognitive Hypnotherapy, CBT, and was proud to become a Master NLP practitioner. I worked with highly experienced individuals in the prestigious Harley Street, London.

London, England, United Kingdom

As my experience grew, I managed and publicised the careers of well-known personalities in the entertainment industry, further expanding my skill set into talent management.

London, England, United Kingdom

I founded my own consultancy, specialising in charity PR. I acted as the PR Manager for 'Miracles' charity and the Lymphoma Association, among many other clients.

London, England, United Kingdom

I worked in a multifaceted role covering investor relations, media, and PR for Kingfisher’s diverse portfolio, including B&Q, Comet, and Woolworths. I enhanced my skills in strategic communication and stakeholder engagement.

London, England, United Kingdom

I started out at Letheby and Christopher as a coordinator for high-profile events at Tottenham Hotspur FC, later transitioning to a PR role within the company. Here, I gained first-hand experience in public relations and corporate communications, an area in which I excelled and flourished. Letheby and Christopher was later taken over by the Compass Group.

London, England, United Kingdom

I joined as a Course Administrator and rapidly advanced to a supervisory role. Managed course logistics and administration, setting the stage for my journey into more strategic positions.

London, England, United Kingdom

I entered the media landscape as a Production Secretary, later elevating to Production Assistant. Worked on multiple productions, honing organisational and multitasking skills that would be foundational in my later roles.