Sandra Saavedra

Sandra Saavedra Email and Phone Number

Directora de excelencia comercial @ Adium México
Mexico City, CDMX, MX
Sandra Saavedra's Location
Mexico City Metropolitan Area, Mexico
Sandra Saavedra's Contact Details

Sandra Saavedra work email

Sandra Saavedra personal email

About Sandra Saavedra

Senior Executive in Commercial Excellence with over 20 years of experience in the pharmaceutical and consumer industries• Specialization in Business Intelligence, Sales Force Effectiveness (SFE), and Sales Planning and Operations, with deep knowledge of sales forces in infant nutrition, specialty products, and pharmacies.• Proven track record of achievements through strategic thinking, leadership, and analytical skills. Expert in incentive plan design, sales quota setting, pricing strategies, sales forecasting, execution and performance reporting, segmentation and targeting processes, routing, customer categorization algorithms, CRM administration (Veeva/Salesforce), and managing the operating expenses and budget of the sales force.• Skilled in developing and implementing winning strategies, optimizing processes, identifying business opportunities, and gaining competitive advantages. Capable of synthesizing complex data from multiple databases into actionable insights, translating complex information into strategic knowledge to facilitate decision-making.• Successfully led national sales forces and multifunctional teams at the global and regional levels, consistently demonstrating high initiative, commitment, and adaptability to work with multicultural teams in highly competitive environments.• Seeking an executive position in a leading pharmaceutical or consumer company, leveraging my experience to drive growth, success, and improvement of business performance.Skills:Leadership, Strategic Thinking, Initiative, Problem Solving, Adaptability, Multi-Project Management, Collaboration.Proficient in Power BI (advanced visualizations for data analysis and application of AI features for sales forecasting, variable correlation, and NLP), DAX, SAP, Veeva CRM, GA4 Looker, Alteryx, Excel, and management of market research and audits such as IQVIA, Knobloch, Close Up, Nielsen, etc. Holds an MBA in Big Data & Business Analytics, enabling the use of artificial intelligence and advanced visualizations for data analysis and strategic insights

Sandra Saavedra's Current Company Details
Adium México

Adium México

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Directora de excelencia comercial
Mexico City, CDMX, MX
Website:
asofarma.com.mx
Employees:
714
Sandra Saavedra Work Experience Details
  • Adium México
    Directora De Excelencia Comercial
    Adium México
    Mexico City, Cdmx, Mx
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  • Adium México
    Commercial Excellence Director
    Adium México Sep 2024 - Present
    Mexico City
    As Director of Commercial Excellence at Adium México, I lead strategic initiatives across key areas: Sales Force Effectiveness (SFE), Market Research, Training, Digital Channels, Events, Commercial Adherence Programs, and Project Management. My focus is on enhancing commercial results by leveraging data-driven insights, elevating commercial teams capabilities and boosting multichannel strategies. By integrating targeted incentives, optimizing adherence programs, and implementing agile processes, I work to strengthen Adium’s position as a healthcare leader in Mexico and deliver impactful, patient-focused solutions in the market.
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  • Edenred Mexico
    Head Of Business Excellence
    Edenred Mexico Jan 2024 - Jul 2024
    Mexico, Mexico
    Contributing to the development of sales strategy, identifying growth opportunities, and providing accurate data and insights to enable and empower sales teams (field sales & telesales).Responsibilities:Sales Planning: Develop strategic plans for growth and market expansion. | Align strategies with business goals and client segmentation. | Define objectives and KPIs, improve sales pay plans.| Demand forecasting, sales projections and strategic planning of the Benefits brand portfolioSales Performance: Monitor Business Unit performance. | Implement metrics and KPIs for data-driven decisions. | Recommend improvements for the entire sales funnel process (from the lead generation to the contracts activation).Analytics: Analyze market data and customer insights. | Generate actionable reports. | Ensure data accuracy and a unified vision across all levels. | Implement data automation. | Pricing: Develop pricing strategies aligned with market dynamics (monetization, acquisition and retention strategies). | Monitor pricing effectiveness and profitability. | Conduct pricing analysis and manage pricing campaigns. | Market Intelligence: Analyze market, competitor, and customer information. | Assess market potential and share. | Define actions to increase market share. | Provide data for resource allocation. | • Implemented a new segmentation and targeting approach• Developed a client retention strategy according client´s CLV and tenure
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  • Reckitt
    Global Sales Force Excellence Manager
    Reckitt Jan 2020 - Dec 2022
    Londres Y Alrededores, Reino Unido
    - Responsible for the Global Commercial Excellence process in the medical channel supporting 7 Global Directors to have global visibility in the development of capabilities of 37 countries / 6 regions in the areas Go To Market, Sales Force Effectiveness, Hospitals, Medical Communication, CMEs, Digital and Training for OTC and Nutrition business units.Additionally, supporting to SFE teams around the world providing them with recommendations re key SFE topics like segmentation, targeting, incentives plan, sales target setting, organizational set-up, Veeva enhancements, etc. to increase business productivity | leading multidisciplinary projects | supporting 37 markets with global initiatives | global best practices identification | global data automation and visualization | executive presentations | • Led the excellence process in 37 markets, fostering best practice sharing and increasing the development of commercial capabilities by +20% • Contributor in crafting the Global SFE Playbook, providing guidance and principles to markets to accelerate progress around the world.• Developed a Power BI dashboard to provide with global view of Markets performance from multiple perspectives• Created a Best Practice Repository to empower markets with high-performing strategies to accelerate progress and foster a continuous improvement culture• Led quarterly meetings with 37 markets to track progress on corrective action plans and address Global initiative queries, acquiring a 360 global view on Go-to-Market, SFE, Hospitals, CMEs, Communications, Digital and Training areas• Identified inconsistencies in the product catalog and hierarchy in the Veeva CRM and led a project for alignment across all instances worldwide, achieving 100% homologation of all SKUs in the system in less than 3 months, thereby facilitating the acquisition and analysis of reliable information.
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  • Reckitt
    Sales Force Excellence Manager
    Reckitt Feb 2017 - Dec 2019
    Ciudad De México, México
    - Responsible for the processes of sales force effectiveness, business intelligence and go-to-market strategy for the Nutrition and OTC business units in Mexico and supporting and coordinating projects in the Latin American region.Responsible for the sales process to maternity and hospital businesses, supporting the sales force with performance metrics, follow-up to purchase orders and other needs of the key accounts.• Design of Segmentation and Targeting models • Sales Force Sizing, Resource Allocation, Balancing of Territories, Promotional grid management.• Scorecards and performance metrics management (KPI´s definition)• Support with competitive intelligence for the launch of new products• Sales goal setting• CRM management (Veeva)• Design of variable compensation plans for sales forces and recognition programs
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  • Rb
    National Sales Manager (Medical And Pharmacy Teams)
    Rb May 2013 - Apr 2015
    Ciudad De México Y Alrededores, México
    - I led 2 sales force teams nationwide, visiting more than 10k HCP's and more than 6k POS monthly (106 members under my supervision, including 1 country manager and 9 front-line managers).- Responsible for designing and executing strategic sales plans, business development, relationships with key accounts and strategic partnerships, sales team training, sales forecasting and sales force budget management.• After the acquisition agreement between BMS and RB, I jointly facilitated the successful and conflict-free transition process, maintaining positive performance during the transition period, exceeding the sales target by +7% with a motivated sales team and a minimum attrition rate within the team.• I developed the "independent pharmacy" business by implementing a contract program that achieved a growth rate of over +30% and earned recognition for my team.• Creation and implementation of the first CRM in the company, achieving recognition by the global team and its adoption by other countries around the world.• Implemented the “Project 40” with the Pharmacy sales force, defining 40 business plans and understanding the needs of each territory, resulting in double-digit growth by the end of the year.• Introduced the Tempra and Gaviscon brands to key national formularies, increasing market share.
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  • Bristol Myers Squibb
    Sales Planning And Operation Manager
    Bristol Myers Squibb Feb 2012 - Apr 2013
    Ciudad De México Y Alrededores, México
    - Ensuring commercial effectiveness across Marketing, Sales, Key Accounts, and Drugs Wholesalers, aligning efforts with our business strategy for growth and success, driving profitability and sales objectives through:• Developing and implementing commercial strategies for profitability and ROI projections.• Analyzing inventory to ensure proper product availability.• Defining and controlling budgets to maximize resources.• Analyzing demand, inventory, pricing, and forecasting.• Prioritizing business, brand, and key client performance.• Coordinating S&OP (sales and operation planning) process for accurate forecasting and increased profitability
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  • Bristol-Myers Squibb
    Commercial Excellence Manager
    Bristol-Myers Squibb Feb 2011 - Feb 2012
    Ciudad De México Y Alrededores, México
    - Contributing to the overall success and growth of all BU´s: (Primary Care (Cardio-Metabolic), OTC, Government, Hospitals, Oncology, Virology & SNC (Central Nervous System), responsible for: • Business Planning / Sales Force Effectiveness: Development and implementation of strategies to optimize the sales force performance. This includes activities such as sales target setting, incentive plan administration, and sales force sizing to ensure maximum productivity. • Business Intelligence: Management and analysis of market data from various sources to provide actionable insights for informed decision-making. This includes secondary market research and generation of executive performance reports for the General Manager and Business Unit Director • Demand Planning (Forecasting): Utilizing forecasting techniques to accurately predict market demand for our products, optimizing inventory management and meeting customer needs effectively. • Alliances and External Partnerships: Collaboration with external business partners to drive new product launches and create mutually beneficial alliances. This involved activities such as sales force creations, targeting and profiling, and territory balancing. • Promotional Materials and Medical Samples Management: Overseeing the management and distribution of promotional materials and medical samples, to ensure their proper utilization and compliance with regulatory guidelines.
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  • Bristol-Myers Squibb
    Sales Force Effectiveness & Sales Planning Manager
    Bristol-Myers Squibb Jul 2008 - Feb 2011
    Ciudad De México Y Alrededores, México
    - Playing a key role in driving sales effectiveness, strategic planning, and performance management to achieve company goals. Responsible for:• Targeting and Profiling: Overseeing processes for new product launches, identifying and segmenting target markets to optimize promotional efforts.• Territory Balancing: Managing sales force deployment for balanced territories, ensuring fair resource distribution and maximizing sales opportunities.• KPI Reports: Generating key performance indicator (KPI) reports to track and assess sales team performance, providing insights for decision-making and improvement.• Medical Samples and Promotional Gifts Administration: Managing delivery of medical samples and promotional gifts, ensuring compliance with ethical guidelines.• Sales Forecasting: Responsible for sales forecasting of all company products and new launches, using historical data and market trends for inventory optimization.• Communication and Collaboration: Acting as a liaison between commercial and technical operations, facilitating alignment and coordination.• Strategic Plan Collaboration: Working with the finance team to administer and track progress of commercial initiatives.• Performance Metrics and Recognition Programs: Developing and implementing metrics and recognition programs for sales forces and commercial teams to drive motivation and reward performance.• Incentives Compensation Plans: Designing and managing compensation plans for sales forces (Government, Hospitals, Oncology, Virology, Cardio-Metabolics, and OTC) to motivate performance.• Sales Quota Assignment: Assigning sales quotas for all Business Units, ensuring fair targets aligned with overall objectives
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  • Bristol-Myers Squibb
    Business Planning Manager
    Bristol-Myers Squibb May 2007 - Jul 2008
    Ciudad De México Y Alrededores, México
    Playing a key role in driving strategic planning, and performance management to achieve the company's goals. Responsible for:• Performance Metrics and Recognition Programs: Developing and implementing performance metrics and the annual recognition program for the different sales forces and company commercial teams, to drive motivation and reward outstanding performance. • Incentives Compensation Plans: Designing and managing incentive compensation plans for all sales forces (Government, Hospitals, Oncology, Virology, Cardio-Metabolics, and OTC). To ensure fair and motivating rewards for sales team performance. • Sales Quota Assignment: Responsible for assigning sales quotas for all Business Units, ensuring fair sales targets and aligned with overall business objectives• Sales Forecasting: Responsible for the sales forecasting of all company products and new launches, utilizing historical data, market trends, and demand patterns to project future sales and optimize inventory management.• Communication and Collaboration: Serving as a liaison between the commercial and technical operations areas. Facilitating effective communication to assure alignment and coordination between teams. • Collaboration with the company´s strategic plan administration with finance team, overseeing the implementation and progress tracking of commercial initiatives.
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  • Bristol-Myers Squibb
    Business Intelligence Manager
    Bristol-Myers Squibb Feb 2006 - Apr 2007
    Ciudad De México Y Alrededores, México
    - Leveraging data and market insights to support the commercial strategy, optimize sales performance, and drive business growth - Responsible for:• Management and Analysis of market data, sales data, and other relevant information to identify trends, patterns, and opportunities• Analyzing primary and secondary market research to understand customer preferences, competitor strategies, and market dynamics, to develop effective commercial strategies and making informed business decisions.• Monitoring and analyzing the activities, strategies, and performance of competitors, gathering intelligence on product launches, pricing strategies, promotional campaigns, and market positioning to identify competitive advantages and inform decision-making.• Analysing Business Performance, including sales teams, marketing campaigns, and product portfolios, measuring key performance indicators (KPIs), identifying areas for improvement, and providing recommendations for enhancing sales effectiveness and revenue growth.• Contributing to the development and implementation of strategic plans for the commercial area, aligning business objectives with market insights, identifying growth opportunities, and supporting decision-making processes.• Creating and delivering comprehensive reports, presentations, and dashboards to communicate market insights, sales performance, and business recommendations to stakeholders at various levels of the organization.• Collaborating with cross-functional teams such as marketing, sales, human resources, and finance to ensure alignment and integration of business intelligence efforts, providing data-driven insights to support cross-functional decision-making and driving collaboration for achieving commercial goals.
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  • Bristol-Myers Squibb
    Sales Administration Manager
    Bristol-Myers Squibb May 2003 - Jan 2006
    Ciudad De México Y Alrededores, México
    • Designing and managing incentive plans calculations for the sales force, including monthly and annual recognition initiatives. • Managing the internal sales database CRM to ensure accurate and up-to-date information. • Responsible for analyzing territories to identify opportunities and optimize sales strategies. • Assigning sales quotas to the sales team, ensuring fair and achievable targets. • Responsible for developing performance metrics for the sales force, including KPIs related to medical visits, quota achievements, and medical sample management• Responsible for conducting price analysis and monitoring internal sales and growth plans for Key Accounts.• Developing and implementing sales force automation processes to measure sales force performance and effectively manage Key Accounts.• Coordinating action plans between the Marketing and Sales departments to ensure alignment and synergy.
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Sandra Saavedra Education Details

Frequently Asked Questions about Sandra Saavedra

What company does Sandra Saavedra work for?

Sandra Saavedra works for Adium México

What is Sandra Saavedra's role at the current company?

Sandra Saavedra's current role is Directora de excelencia comercial.

What is Sandra Saavedra's email address?

Sandra Saavedra's email address is sa****@****hoo.com

What schools did Sandra Saavedra attend?

Sandra Saavedra attended Ucam Universidad Católica San Antonio De Murcia, Iebs Business School, Tecnológico De Monterrey, Tecnológico De Monterrey, Instituto Tecnológico De Ciudad Victoria.

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